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link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWeb Design in Ballston Spa, NY\r\n\r\n[/fusion_title][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" margin_right=\"0\" margin_left=\"0\"]\r\n<p style=\"text-align: center;\"><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">We get to know your business, your goals, and your audience, so we can create a website that not only 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link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nSEO in Ballston Spa, NY\r\n\r\n[/fusion_title][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\"]\r\n<p style=\"text-align: center;\"><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">We use Google\'s best practices of Search Engine Optimization to help boost search engine rankings, online visibility, and organic traffic.</span></p>\r\n[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=\"1_3\" layout=\"1_2\" align_self=\"stretch\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" center_content=\"no\" column_tag=\"div\" link=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\" target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" order_medium=\"0\" order_small=\"0\" hover_type=\"liftup\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color=\"var(--awb-color5)\" lazy_load=\"none\" background_position=\"left top\" background_repeat=\"no-repeat\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" 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min_height=\"\"][fusion_builder_row_inner][fusion_builder_column_inner type=\"1_1\" layout=\"1_4\" align_self=\"stretch\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" center_content=\"no\" column_tag=\"div\" target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" order_medium=\"0\" order_small=\"0\" hover_type=\"liftup\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" lazy_load=\"none\" background_position=\"left top\" background_repeat=\"no-repeat\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" 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link=\"\"][fusion_fontawesome icon=\"fusion-prefix-icon-Social-Media-Marketing\" size=\"100\" spin=\"no\" linktarget=\"_self\" alignment=\"center\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" iconcolor_hover=\"var(--awb-color4)\" iconcolor=\"var(--awb-color4)\" circle=\"no\" bg_size=\"-1\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" margin_top=\"20px\" /][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"center\" size=\"6\" animated_font_size=\"\" fusion_font_family_title_font=\"Montserrat\" fusion_font_variant_title_font=\"600\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color1)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"15px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nSocial Media in Ballston Spa, NY\r\n\r\n[/fusion_title][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" text_color=\"var(--awb-color3)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" margin_top=\"0px\" margin_bottom=\"0px\"]\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">We develop and implement effective marketing strategies to showcase your companies brand and increase engagement on social media channels.</span></p>\r\n[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"yes\" hundred_percent_height=\"no\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"stretch\" flex_justify_content=\"flex-start\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"yes\" container_tag=\"div\" hide_on_mobile=\"no\" status=\"published\" border_sizes_top=\"0px\" border_sizes_right=\"0px\" border_sizes_bottom=\"0px\" border_sizes_left=\"0px\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color=\"var(--awb-color3)\" background_position=\"left top\" background_repeat=\"no-repeat\" fade=\"no\" 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filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" mask_custom_bg=\"https://capitaldistrictdigital.com/wp-content/uploads/58.png\" pattern_bg_color=\"var(--awb-color5)\" pattern_bg_size=\"200px\" padding_top=\"40px\" padding_bottom=\"40px\" margin_top=\"10px\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" center_content=\"no\" column_tag=\"div\" target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" lazy_load=\"none\" background_position=\"left top\" background_repeat=\"no-repeat\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" 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linear_angle=\"180\" style_type=\"default\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" margin_top=\"0px\"]<span style=\"color: #ffffff;\">Client </span><span class=\"accent\">Reviews</span>[/fusion_title][/fusion_builder_column][fusion_builder_column type=\"1_3\" layout=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"yes\" center_content=\"yes\" column_tag=\"div\" target=\"_self\" hide_on_mobile=\"no\" sticky_display=\"normal,sticky\" class=\"mobile-no-padding\" order_medium=\"0\" order_small=\"0\" padding_top_medium=\"10%\" padding_right_medium=\"10%\" padding_bottom_medium=\"10%\" padding_left_medium=\"10%\" hover_type=\"none\" border_sizes_top=\"0px\" border_sizes_right=\"0px\" border_sizes_bottom=\"0px\" border_sizes_left=\"0px\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" lazy_load=\"none\" background_position=\"left top\" background_repeat=\"no-repeat\" background_blend_mode=\"overlay\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" motion_effects=\"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\" 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Very easy to work with and responsive to all our needs.\" [/fusion_text][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" fusion_font_family_text_font=\"var(--awb-typography2-font-family)\" fusion_font_variant_text_font=\"var(--awb-typography2)\" font_size=\"16px\" line_height=\"var(--awb-typography2-line-height)\" letter_spacing=\"var(--awb-typography2-letter-spacing)\" text_transform=\"var(--awb-typography2-text-transform)\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" content_alignment=\"center\"] Charles Patricelli, Mayor of the City of Watervliet [/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" layout=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"yes\" center_content=\"yes\" column_tag=\"div\" target=\"_self\" hide_on_mobile=\"no\" 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max_width=\"200px\" image_id=\"62362|full\"]https://capitaldistrictdigital.com/wp-content/uploads/Radioradiox.jpg[/fusion_imageframe][fusion_separator style_type=\"none\" top_margin=\"5px\" alignment=\"center\" /][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" font_size=\"20px\" content_alignment=\"center\"] \"I have been with Capital District Digital for 5 years and it has been great. They are attentive and professional. It is more like working with friends than working with a vendor. Love these guys!\" [/fusion_text][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" fusion_font_family_text_font=\"var(--awb-typography2-font-family)\" fusion_font_variant_text_font=\"var(--awb-typography2)\" font_size=\"16px\" line_height=\"var(--awb-typography2-line-height)\" letter_spacing=\"var(--awb-typography2-letter-spacing)\" text_transform=\"var(--awb-typography2-text-transform)\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" content_alignment=\"center\"] Art Fredette, RadioRadioX &amp; The Xperience [/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" layout=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"yes\" center_content=\"yes\" column_tag=\"div\" target=\"_self\" hide_on_mobile=\"no\" sticky_display=\"normal,sticky\" 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image_id=\"62360|full\"]https://capitaldistrictdigital.com/wp-content/uploads/John-Manfred-Manfred-Real-Estate-Learning-Center.jpg[/fusion_imageframe][fusion_separator style_type=\"none\" top_margin=\"5px\" alignment=\"center\" /][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" font_size=\"20px\" content_alignment=\"center\"] \"Looking to grow your business, work with a team and get great results, go no further than Capital District Digital, Anthony and Kaila and their team are excellent! Capital District Digital is a full service solution with great results!\" [/fusion_text][fusion_text hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" fusion_font_family_text_font=\"var(--awb-typography2-font-family)\" fusion_font_variant_text_font=\"var(--awb-typography2)\" font_size=\"16px\" line_height=\"var(--awb-typography2-line-height)\" letter_spacing=\"var(--awb-typography2-letter-spacing)\" text_transform=\"var(--awb-typography2-text-transform)\" text_color=\"var(--awb-color1)\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" content_alignment=\"center\"] John Manfred, Manfred Real Estate School [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" 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link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing</a> campaigns.  </p>\n<p>Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations. </p>\n<p>So, how do you find out who your target audience is? </p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/20i2-PuWq6o\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol>\n<li>Survey Your Current Customers</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from you? Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together some of your current customers for a focus group or send out an email survey to them. Here are some examples of questions to ask them. </p>\n<ul>\n<li>How did they find your company? </li>\n<li>What made them choose you? </li>\n<li>What do they like about your marketing strategy? </li>\n<li>What do they not like about your marketing strategy? </li>\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"2\">\n<li>Analyze the Demographics</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Before moving forward with a marketing strategy, it’s important to analyze the customer base you already have. When analyzing your current customer base and working to develop a target audience, it’s important to use key demographics. Once those demographics are narrowed down, it will be easier to tailor your marketing to each person in your audience or audience segment. Here are some demographics that we recommend taking note of. </p>\n<ul>\n<li>Age </li>\n<li>Location </li>\n<li>Gender </li>\n<li>Occupation </li>\n<li>Marital Status </li>\n<li>Hobbies/Interests </li>\n<li>Buying Habits </li>\n<li>Income </li>\n<li>Personality Types </li>\n<li>Customer Pain Points </li>\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"3\">\n<li>Evaluate the Competition</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>When developing a marketing strategy, it is also important to look at the competitor’s customer base. Who is your competitor targeting and how are they doing it? This is a great way to find any missing gaps in your target audience. You may find a type of customer that does not fit into one of your existing audience segments. One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts? Who is leaving reviews about their product or service and is it positive or negative? </p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"4\">\n<li>Communicate</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a>, reviews, GoogleMyBusiness page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and generating interactive content on social media to prompt them to interact. Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content! </p>\n<ul>\n<li>A post that prompts directly \n<ul>\n<li>What is your favorite season? </li>\n<li>Tell us your favorite color </li>\n<li>Post a picture of your dog </li>\n</ul>\n</li>\n<li>Contests </li>\n<li>Use of hashtags </li>\n<li>Polls </li>\n<li>Quizzes </li>\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','Getting to Know your Target Audience','','inherit','closed','closed','','61207-autosave-v1','','','2023-04-25 10:50:04','2023-04-25 14:50:04','',61207,'https://capitaldistrictdigital.com/?p=62662',0,'revision','',0),(62663,3,'2023-04-25 10:50:05','2023-04-25 14:50:05','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"3_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing</a> campaigns.  </p>\r\n<p>Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations. </p>\r\n<p>So, how do you find out who your target audience is? </p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/20i2-PuWq6o\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol>\r\n<li>Survey Your Current Customers</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from you? Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together some of your current customers for a focus group or send out an email survey to them. Here are some examples of questions to ask them. </p>\r\n<ul>\r\n<li>How did they find your company? </li>\r\n<li>What made them choose you? </li>\r\n<li>What do they like about your marketing strategy? </li>\r\n<li>What do they not like about your marketing strategy? </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"2\">\r\n<li>Analyze the Demographics</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Before moving forward with a marketing strategy, it’s important to analyze the customer base you already have. When analyzing your current customer base and working to develop a target audience, it’s important to use key demographics. Once those demographics are narrowed down, it will be easier to tailor your marketing to each person in your audience or audience segment. Here are some demographics that we recommend taking note of. </p>\r\n<ul>\r\n<li>Age </li>\r\n<li>Location </li>\r\n<li>Gender </li>\r\n<li>Occupation </li>\r\n<li>Marital Status </li>\r\n<li>Hobbies/Interests </li>\r\n<li>Buying Habits </li>\r\n<li>Income </li>\r\n<li>Personality Types </li>\r\n<li>Customer Pain Points </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"3\">\r\n<li>Evaluate the Competition</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>When developing a marketing strategy, it is also important to look at the competitor’s customer base. Who is your competitor targeting and how are they doing it? This is a great way to find any missing gaps in your target audience. You may find a type of customer that does not fit into one of your existing audience segments. One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts? Who is leaving reviews about their product or service and is it positive or negative? </p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"4\">\r\n<li>Communicate</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a>, reviews, GoogleMyBusiness page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and generating interactive content on social media to prompt them to interact. Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content! </p>\r\n<ul>\r\n<li>A post that prompts directly \r\n<ul>\r\n<li>What is your favorite season? </li>\r\n<li>Tell us your favorite color </li>\r\n<li>Post a picture of your dog </li>\r\n</ul>\r\n</li>\r\n<li>Contests </li>\r\n<li>Use of hashtags </li>\r\n<li>Polls </li>\r\n<li>Quizzes </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','blog numbered layout','','publish','closed','closed','','blog-numbered-layout','','','2023-04-25 10:50:05','2023-04-25 14:50:05','',0,'https://capitaldistrictdigital.com/fusion_template/blog-numbered-layout/',0,'fusion_template','',0),(62664,3,'2023-04-25 10:50:48','2023-04-25 14:50:48','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"3_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing</a> campaigns.  </p>\r\n<p>Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations. </p>\r\n<p>So, how do you find out who your target audience is? </p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/20i2-PuWq6o\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol>\r\n<li>Survey Your Current Customers</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from you? Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together some of your current customers for a focus group or send out an email survey to them. Here are some examples of questions to ask them. </p>\r\n<ul>\r\n<li>How did they find your company? </li>\r\n<li>What made them choose you? </li>\r\n<li>What do they like about your marketing strategy? </li>\r\n<li>What do they not like about your marketing strategy? </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"2\">\r\n<li>Analyze the Demographics</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Before moving forward with a marketing strategy, it’s important to analyze the customer base you already have. When analyzing your current customer base and working to develop a target audience, it’s important to use key demographics. Once those demographics are narrowed down, it will be easier to tailor your marketing to each person in your audience or audience segment. Here are some demographics that we recommend taking note of. </p>\r\n<ul>\r\n<li>Age </li>\r\n<li>Location </li>\r\n<li>Gender </li>\r\n<li>Occupation </li>\r\n<li>Marital Status </li>\r\n<li>Hobbies/Interests </li>\r\n<li>Buying Habits </li>\r\n<li>Income </li>\r\n<li>Personality Types </li>\r\n<li>Customer Pain Points </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"3\">\r\n<li>Evaluate the Competition</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>When developing a marketing strategy, it is also important to look at the competitor’s customer base. Who is your competitor targeting and how are they doing it? This is a great way to find any missing gaps in your target audience. You may find a type of customer that does not fit into one of your existing audience segments. One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts? Who is leaving reviews about their product or service and is it positive or negative? </p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"4\">\r\n<li>Communicate</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a>, reviews, GoogleMyBusiness page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and generating interactive content on social media to prompt them to interact. Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content! </p>\r\n<ul>\r\n<li>A post that prompts directly \r\n<ul>\r\n<li>What is your favorite season? </li>\r\n<li>Tell us your favorite color </li>\r\n<li>Post a picture of your dog </li>\r\n</ul>\r\n</li>\r\n<li>Contests </li>\r\n<li>Use of hashtags </li>\r\n<li>Polls </li>\r\n<li>Quizzes </li>\r\n</ul>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','Getting to Know your Target Audience','','inherit','closed','closed','','61207-revision-v1','','','2023-04-25 10:50:48','2023-04-25 14:50:48','',61207,'https://capitaldistrictdigital.com/?p=62664',0,'revision','',0),(62665,3,'2023-04-25 11:04:23','2023-04-25 15:04:23','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"3_5\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" 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border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a> for voice search. So, how do we do this exactly? </p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/foADsHGE0uA\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol>\n<li>Add Your Business Listing to Voice Search Platforms</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"2\">\n<li>Focus on Local Search Results</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">local search results</a>. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"3\">\n<li>Keep it Simple with Conversational Language</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"4\">\n<li>Properly Structure the FAQ Page on your Website</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"5\">\n<li>Anticipate User Questions and Answer Them</li>\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</p>[/fusion_text][fusion_separator style_type=\"none\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" flex_grow=\"0\" top_margin=\"\" bottom_margin=\"20px\" width=\"\" height=\"20\" alignment=\"center\" border_size=\"\" weight=\"\" amount=\"\" sep_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" icon=\"\" icon_size=\"\" icon_color=\"\" icon_circle=\"\" icon_circle_color=\"\" /][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>If you have any additional questions on optimizing your website for voice search, please <a href=\"https://capitaldistrictdigital.com/contact-us/\">contact</a> the Capital District Digital team.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-autosave-v1','','','2023-04-25 11:04:23','2023-04-25 15:04:23','',61275,'https://capitaldistrictdigital.com/?p=62665',0,'revision','',0),(62666,3,'2023-04-25 11:06:25','2023-04-25 15:06:25','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" 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link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"3_5\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a> for voice search. So, how do we do this exactly? </p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" 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gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" 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status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" 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video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol>\r\n<li>Add Your Business Listing to Voice Search Platforms</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"2\">\r\n<li>Focus on Local Search Results</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">local search results</a>. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"3\">\r\n<li>Keep it Simple with Conversational Language</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"4\">\r\n<li>Properly Structure the FAQ Page on your Website</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<ol start=\"5\">\r\n<li>Anticipate User Questions and Answer Them</li>\r\n</ol>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</p>[/fusion_text][fusion_separator style_type=\"none\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" flex_grow=\"0\" top_margin=\"\" bottom_margin=\"20px\" width=\"\" height=\"20\" alignment=\"center\" border_size=\"\" weight=\"\" amount=\"\" sep_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" icon=\"\" icon_size=\"\" icon_color=\"\" icon_circle=\"\" icon_circle_color=\"\" /][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]<p>If you have any additional questions on optimizing your website for voice search, please <a href=\"https://capitaldistrictdigital.com/contact-us/\">contact</a> the Capital District Digital team.</p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2023-04-25 11:06:25','2023-04-25 15:06:25','',61275,'https://capitaldistrictdigital.com/?p=62666',0,'revision','',0),(62667,3,'2023-04-25 11:30:06','2023-04-25 15:30:06','<p>[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"2_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p><a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">Social media</a> is one of the most effective tools that a small business can use in their marketing strategy. All social media platforms are unique in their features, demographics, and the way their users engage with the platform. Instagram has many elements that make it unique from other platforms, but one of its most unique features is the Instagram Grid layout.  </p>\n<p>So, what is the purpose of the Instagram Grid layout? The layout of the grid structure is made up of rows of square photos in three separate columns. This is where your posted photos will appear in the order you schedule them for.  </p>\n<p>You’re probably wondering why does the design of your Instagram Grid matter? When finding your business account on Instagram, your grid is the first thing that your customers will see. This is a basically a brief introduction to your professional brand and an opportunity to highlight your values, style, or products.  </p>\n<p>So, what tips should you follow when designing your company’s Instagram Grid? Here are 4 tips for design that we have found helpful for ourselves and our clients.  </p>\n<p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/1YGdh9frkso\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"40px\" border_sizes_left=\"\" border_color=\"var(--awb-color1)\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Commit to Colors and Stay on Brand</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. </p>\n<p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"40px\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"2_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Decide on a Design Trend or Scheme</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites.</p>\n<p>Checkerboard Effect. The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  </p>\n<p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_imageframe image_id=\"62668|full\" aspect_ratio=\"\" custom_aspect_ratio=\"100\" aspect_ratio_position=\"\" skip_lazy_load=\"\" lightbox=\"no\" gallery_id=\"\" lightbox_image=\"\" lightbox_image_id=\"\" alt=\"\" link=\"\" linktarget=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" max_width=\"\" sticky_max_width=\"\" align_medium=\"none\" align_small=\"none\" align=\"none\" mask=\"\" custom_mask=\"\" mask_size=\"\" mask_custom_size=\"\" mask_position=\"\" mask_custom_position=\"\" mask_repeat=\"\" style_type=\"\" blur=\"\" stylecolor=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" hover_type=\"none\" magnify_full_img=\"\" magnify_duration=\"120\" scroll_height=\"100\" scroll_speed=\"1\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" bordersize=\"\" bordercolor=\"\" borderradius=\"\" z_index=\"\" caption_style=\"off\" caption_align_medium=\"none\" caption_align_small=\"none\" caption_align=\"none\" caption_title=\"\" caption_text=\"\" caption_title_tag=\"2\" fusion_font_family_caption_title_font=\"\" fusion_font_variant_caption_title_font=\"\" caption_title_size=\"\" caption_title_line_height=\"\" caption_title_letter_spacing=\"\" caption_title_transform=\"\" caption_title_color=\"\" caption_background_color=\"\" fusion_font_family_caption_text_font=\"\" fusion_font_variant_caption_text_font=\"\" caption_text_size=\"\" caption_text_line_height=\"\" caption_text_letter_spacing=\"\" caption_text_transform=\"\" caption_text_color=\"\" caption_border_color=\"\" caption_overlay_color=\"\" caption_margin_top=\"\" caption_margin_right=\"\" caption_margin_bottom=\"\" caption_margin_left=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"]https://capitaldistrictdigital.com/wp-content/uploads/checkerboard-instagram-grid.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" 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box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" 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background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_imageframe image_id=\"62669|full\" aspect_ratio=\"\" custom_aspect_ratio=\"100\" aspect_ratio_position=\"\" skip_lazy_load=\"\" lightbox=\"no\" gallery_id=\"\" lightbox_image=\"\" lightbox_image_id=\"\" alt=\"\" link=\"\" linktarget=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" max_width=\"\" sticky_max_width=\"\" align_medium=\"none\" align_small=\"none\" align=\"none\" mask=\"\" custom_mask=\"\" mask_size=\"\" mask_custom_size=\"\" mask_position=\"\" mask_custom_position=\"\" mask_repeat=\"\" style_type=\"\" blur=\"\" stylecolor=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" hover_type=\"none\" magnify_full_img=\"\" 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margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Colorblocking</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" 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display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Themed Days</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>We at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. </p>\n<p>[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" 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caption_text_transform=\"\" caption_text_color=\"\" caption_border_color=\"\" caption_overlay_color=\"\" caption_margin_top=\"\" caption_margin_right=\"\" caption_margin_bottom=\"\" caption_margin_left=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"]https://capitaldistrictdigital.com/wp-content/uploads/Instagram-grid-borders-e1625231814937.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=\"2_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" 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background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Borders</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>If you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. </p>\n<p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"40px\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Preview</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.</p>\n<p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Take High Quality Photos and Don\'t Forget to Edit</p>\n<p>[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]</p>\n<p>Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.</p>\n<p>[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]</p>','The Importance of your Instagram Grid and 4 Tips for Design','','inherit','closed','closed','','61296-autosave-v1','','','2023-04-25 11:30:06','2023-04-25 15:30:06','',61296,'https://capitaldistrictdigital.com/?p=62667',0,'revision','',0),(62668,3,'2023-04-25 11:17:00','2023-04-25 15:17:00','','checkerboard-instagram-grid','','inherit','open','closed','','checkerboard-instagram-grid','','','2023-04-25 11:17:00','2023-04-25 15:17:00','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/checkerboard-instagram-grid.png',0,'attachment','image/png',0),(62669,3,'2023-04-25 11:18:09','2023-04-25 15:18:09','','Instagram-Grid-colorblocking-e1625231345398','','inherit','open','closed','','instagram-grid-colorblocking-e1625231345398','','','2023-04-25 11:18:09','2023-04-25 15:18:09','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/Instagram-Grid-colorblocking-e1625231345398.jpg',0,'attachment','image/jpeg',0),(62670,3,'2023-04-25 11:19:46','2023-04-25 15:19:46','','Themed-Days-Instagram-Grid-e1625231453413','','inherit','open','closed','','themed-days-instagram-grid-e1625231453413','','','2023-04-25 11:19:46','2023-04-25 15:19:46','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/Themed-Days-Instagram-Grid-e1625231453413.png',0,'attachment','image/png',0),(62671,3,'2023-04-25 11:20:36','2023-04-25 15:20:36','','Instagram-Grid-puzzle-e1625231722249','','inherit','open','closed','','instagram-grid-puzzle-e1625231722249','','','2023-04-25 11:20:36','2023-04-25 15:20:36','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/Instagram-Grid-puzzle-e1625231722249.jpg',0,'attachment','image/jpeg',0),(62672,3,'2023-04-25 11:21:25','2023-04-25 15:21:25','','Instagram-grid-borders-e1625231814937','','inherit','open','closed','','instagram-grid-borders-e1625231814937','','','2023-04-25 11:21:25','2023-04-25 15:21:25','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/Instagram-grid-borders-e1625231814937.png',0,'attachment','image/png',0),