(61207,3,'2022-01-31 18:30:18','2022-01-31 23:30:18','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"3_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nThe first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing</a> campaigns.\r\n\r\nMarketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.\r\n\r\nSo, how do you find out who your target audience is?\r\n\r\n[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/20i2-PuWq6o\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol>\r\n 	<li>Survey Your Current Customers</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nYou want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from you? Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together some of your current customers for a focus group or send out an email survey to them. Here are some examples of questions to ask them.\r\n<ul>\r\n 	<li>How did they find your company?</li>\r\n 	<li>What made them choose you?</li>\r\n 	<li>What do they like about your marketing strategy?</li>\r\n 	<li>What do they not like about your marketing strategy?</li>\r\n</ul>\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"2\">\r\n 	<li>Analyze the Demographics</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nBefore moving forward with a marketing strategy, it’s important to analyze the customer base you already have. When analyzing your current customer base and working to develop a target audience, it’s important to use key demographics. Once those demographics are narrowed down, it will be easier to tailor your marketing to each person in your audience or audience segment. Here are some demographics that we recommend taking note of.\r\n<ul>\r\n 	<li>Age</li>\r\n 	<li>Location</li>\r\n 	<li>Gender</li>\r\n 	<li>Occupation</li>\r\n 	<li>Marital Status</li>\r\n 	<li>Hobbies/Interests</li>\r\n 	<li>Buying Habits</li>\r\n 	<li>Income</li>\r\n 	<li>Personality Types</li>\r\n 	<li>Customer Pain Points</li>\r\n</ul>\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"3\">\r\n 	<li>Evaluate the Competition</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWhen developing a marketing strategy, it is also important to look at the competitor’s customer base. Who is your competitor targeting and how are they doing it? This is a great way to find any missing gaps in your target audience. You may find a type of customer that does not fit into one of your existing audience segments. One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts? Who is leaving reviews about their product or service and is it positive or negative?\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"4\">\r\n 	<li>Communicate</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nAs you grow your business, the best way to continuously define your target market is to communicate with them. Use your <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a>, reviews, GoogleMyBusiness page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and generating interactive content on social media to prompt them to interact. Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content!\r\n<ul>\r\n 	<li>A post that prompts directly\r\n<ul>\r\n 	<li>What is your favorite season?</li>\r\n 	<li>Tell us your favorite color</li>\r\n 	<li>Post a picture of your dog</li>\r\n</ul>\r\n</li>\r\n 	<li>Contests</li>\r\n 	<li>Use of hashtags</li>\r\n 	<li>Polls</li>\r\n 	<li>Quizzes</li>\r\n</ul>\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','Getting to Know your Target Audience','','publish','closed','closed','','getting-to-know-your-target-audience','','','2023-04-26 14:48:27','2023-04-26 18:48:27','',0,'https://capitaldistrictdigital.com/?p=61207',0,'post','',0),(61208,3,'2022-01-31 18:13:57','2022-01-31 23:13:57','','Getting to Know your Target Audience','','inherit','closed','closed','','61207-revision-v1','','','2022-01-31 18:13:57','2022-01-31 23:13:57','',61207,'https://capitaldistrictdigital.com/?p=61208',0,'revision','',0),(61209,3,'2022-01-31 18:17:12','2022-01-31 23:17:12','<!-- wp:embed {\"url\":\"https://youtu.be/20i2-PuWq6o\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/20i2-PuWq6o\n</div></figure>\n<!-- /wp:embed -->\n\n<!-- wp:paragraph -->\n<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the&nbsp;group or groups of people that you want&nbsp;your marketing efforts to be directed to.&nbsp;Examples of&nbsp;marketing&nbsp;efforts include&nbsp;social media campaigns, paid advertisements, or email marketing campaigns.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing strategies that&nbsp;are customized to your target audience tend to be more successful than any other broad marketing strategy.&nbsp;Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter.&nbsp;They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So,&nbsp;how do you find out who your target audience is?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-survey-your-current-customers\">1. Survey your Current Customers</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from&nbsp;you?&nbsp;Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together&nbsp;some of your current customers for a focus group or&nbsp;send out an email survey to them. Here are some examples of questions to ask them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How did they find your company?&nbsp;</li><li>What made them choose you?&nbsp;</li><li>What do they like about your marketing strategy?&nbsp;</li><li>What do they not like about your marketing strategy?&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-analyze-the-demmographics\">2. Analyze the Demmographics</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before moving forward with a marketing strategy,&nbsp;it’s&nbsp;important to analyze the customer base you already have.&nbsp;When analyzing your current customer base and working to develop a target audience,&nbsp;it’s&nbsp;important to&nbsp;use&nbsp;key demographics.&nbsp;Once those demographics are narrowed down, it will be easier to tailor your marketing&nbsp;to each person in your audience or audience segment. Here are some demographics that we recommend taking note of.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Age&nbsp;</li><li>Location&nbsp;</li><li>Gender&nbsp;</li><li>Occupation&nbsp;</li><li>Marital Status&nbsp;</li><li>Hobbies/Interests&nbsp;</li><li>Buying Habits&nbsp;</li><li>Income&nbsp;</li><li>Personality Types&nbsp;</li><li>Customer Pain Points&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-evaluate-the-competition\">3. Evaluate the Competition</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When developing a marketing strategy, it is also important to&nbsp;look&nbsp;at the competitor’s customer base. Who is your competitor targeting and how are they doing it?&nbsp;This is&nbsp;a great way&nbsp;to find any missing gaps in your target audience. You may find a&nbsp;type of customer&nbsp;that&nbsp;does not&nbsp;fit into one of your&nbsp;existing&nbsp;audience segments.&nbsp;One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts?&nbsp;Who is leaving reviews about their product or service and is it positive or negative?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-communicate\">4. Communicate</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your website, reviews,&nbsp;GoogleMyBusiness&nbsp;page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and&nbsp;generating interactive content on social media to prompt them to interact.&nbsp;Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content!&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>A post that&nbsp;prompts directly&nbsp;<ul><li>What is your favorite season?&nbsp;</li><li>Tell us your favorite color&nbsp;</li><li>Post a picture of your dog&nbsp;</li></ul></li><li>Contests&nbsp;</li><li>Use of hashtags&nbsp;</li><li>Polls&nbsp;</li><li>Quizzes&nbsp;</li></ul>\n<!-- /wp:list -->','Getting to Know your Target Audience','','inherit','closed','closed','','61207-revision-v1','','','2022-01-31 18:17:12','2022-01-31 23:17:12','',61207,'https://capitaldistrictdigital.com/?p=61209',0,'revision','',0),(61210,3,'2022-01-31 18:17:14','2022-01-31 23:17:14','','Getting to know your target audience','','inherit','open','closed','','video-thumbnail-for-youtube-video-20i2-puwq6o','','','2022-01-31 18:29:21','2022-01-31 23:29:21','',61207,'https://capitaldistrictdigital.com/wp-content/uploads/20i2-puwq6o.jpg',0,'attachment','image/jpeg',0),(61211,3,'2022-01-31 18:33:23','2022-01-31 23:33:23','<!-- wp:paragraph -->\n<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the&nbsp;group or groups of people that you want&nbsp;your marketing efforts to be directed to.&nbsp;Examples of&nbsp;marketing&nbsp;efforts include&nbsp;social media campaigns, paid advertisements, or email marketing campaigns.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing strategies that&nbsp;are customized to your target audience tend to be more successful than any other broad marketing strategy.&nbsp;Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter.&nbsp;They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So,&nbsp;how do you find out who your target audience is?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https://youtu.be/20i2-PuWq6o\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/20i2-PuWq6o\n</div></figure>\n<!-- /wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-survey-your-current-customers\">1. Survey your Current Customers</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from&nbsp;you?&nbsp;Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together&nbsp;some of your current customers for a focus group or&nbsp;send out an email survey to them. Here are some examples of questions to ask them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How did they find your company?&nbsp;</li><li>What made them choose you?&nbsp;</li><li>What do they like about your marketing strategy?&nbsp;</li><li>What do they not like about your marketing strategy?&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-analyze-the-demmographics\">2. Analyze the Demmographics</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before moving forward with a marketing strategy,&nbsp;it’s&nbsp;important to analyze the customer base you already have.&nbsp;When analyzing your current customer base and working to develop a target audience,&nbsp;it’s&nbsp;important to&nbsp;use&nbsp;key demographics.&nbsp;Once those demographics are narrowed down, it will be easier to tailor your marketing&nbsp;to each person in your audience or audience segment. Here are some demographics that we recommend taking note of.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Age&nbsp;</li><li>Location&nbsp;</li><li>Gender&nbsp;</li><li>Occupation&nbsp;</li><li>Marital Status&nbsp;</li><li>Hobbies/Interests&nbsp;</li><li>Buying Habits&nbsp;</li><li>Income&nbsp;</li><li>Personality Types&nbsp;</li><li>Customer Pain Points&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-evaluate-the-competition\">3. Evaluate the Competition</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When developing a marketing strategy, it is also important to&nbsp;look&nbsp;at the competitor’s customer base. Who is your competitor targeting and how are they doing it?&nbsp;This is&nbsp;a great way&nbsp;to find any missing gaps in your target audience. You may find a&nbsp;type of customer&nbsp;that&nbsp;does not&nbsp;fit into one of your&nbsp;existing&nbsp;audience segments.&nbsp;One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts?&nbsp;Who is leaving reviews about their product or service and is it positive or negative?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-communicate\">4. Communicate</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your website, reviews,&nbsp;GoogleMyBusiness&nbsp;page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and&nbsp;generating interactive content on social media to prompt them to interact.&nbsp;Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content!&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>A post that&nbsp;prompts directly&nbsp;<ul><li>What is your favorite season?&nbsp;</li><li>Tell us your favorite color&nbsp;</li><li>Post a picture of your dog&nbsp;</li></ul></li><li>Contests&nbsp;</li><li>Use of hashtags&nbsp;</li><li>Polls&nbsp;</li><li>Quizzes&nbsp;</li></ul>\n<!-- /wp:list -->','Getting to Know your Target Audience','','inherit','closed','closed','','61207-revision-v1','','','2022-01-31 18:33:23','2022-01-31 23:33:23','',61207,'https://capitaldistrictdigital.com/?p=61211',0,'revision','',0),(61215,3,'2022-01-31 18:56:50','2022-01-31 23:56:50','<!-- wp:paragraph -->\n<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include <a href=\"https://capitaldistrictdigital.com/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-pay-per-click-management-ppc/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing campaigns</a>.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing strategies that&nbsp;are customized to your target audience tend to be more successful than any other broad marketing strategy.&nbsp;Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter.&nbsp;They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So,&nbsp;how do you find out who your target audience is?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https://youtu.be/20i2-PuWq6o\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/20i2-PuWq6o\n</div></figure>\n<!-- /wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-survey-your-current-customers\">1. Survey your Current Customers</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from&nbsp;you?&nbsp;Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together&nbsp;some of your current customers for a focus group or&nbsp;send out an email survey to them. Here are some examples of questions to ask them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How did they find your company?&nbsp;</li><li>What made them choose you?&nbsp;</li><li>What do they like about your marketing strategy?&nbsp;</li><li>What do they not like about your marketing strategy?&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-analyze-the-demmographics\">2. Analyze the Demmographics</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before moving forward with a marketing strategy,&nbsp;it’s&nbsp;important to analyze the customer base you already have.&nbsp;When analyzing your current customer base and working to develop a target audience,&nbsp;it’s&nbsp;important to&nbsp;use&nbsp;key demographics.&nbsp;Once those demographics are narrowed down, it will be easier to tailor your marketing&nbsp;to each person in your audience or audience segment. Here are some demographics that we recommend taking note of.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Age&nbsp;</li><li>Location&nbsp;</li><li>Gender&nbsp;</li><li>Occupation&nbsp;</li><li>Marital Status&nbsp;</li><li>Hobbies/Interests&nbsp;</li><li>Buying Habits&nbsp;</li><li>Income&nbsp;</li><li>Personality Types&nbsp;</li><li>Customer Pain Points&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-evaluate-the-competition\">3. Evaluate the Competition</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When developing a marketing strategy, it is also important to&nbsp;look&nbsp;at the competitor’s customer base. Who is your competitor targeting and how are they doing it?&nbsp;This is&nbsp;a great way&nbsp;to find any missing gaps in your target audience. You may find a&nbsp;type of customer&nbsp;that&nbsp;does not&nbsp;fit into one of your&nbsp;existing&nbsp;audience segments.&nbsp;One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts?&nbsp;Who is leaving reviews about their product or service and is it positive or negative?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-communicate\">4. Communicate</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your website, reviews,&nbsp;GoogleMyBusiness&nbsp;page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and&nbsp;generating interactive content on social media to prompt them to interact.&nbsp;Interactive content can be a creative way of gathering valuable information from current or prospective clients. Here are some of our suggestions for interactive content!&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>A post that&nbsp;prompts directly&nbsp;<ul><li>What is your favorite season?&nbsp;</li><li>Tell us your favorite color&nbsp;</li><li>Post a picture of your dog&nbsp;</li></ul></li><li>Contests&nbsp;</li><li>Use of hashtags&nbsp;</li><li>Polls&nbsp;</li><li>Quizzes&nbsp;</li></ul>\n<!-- /wp:list -->','Getting to Know your Target Audience','','inherit','closed','closed','','61207-revision-v1','','','2022-01-31 18:56:50','2022-01-31 23:56:50','',61207,'https://capitaldistrictdigital.com/?p=61215',0,'revision','',0),(61216,3,'2022-01-31 19:04:55','2022-02-01 00:04:55','<!-- wp:paragraph -->\n<p>The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the&nbsp;group or groups of people that you want&nbsp;your marketing efforts to be directed to.&nbsp;Examples of&nbsp;marketing&nbsp;efforts include&nbsp;<a href=\"https://capitaldistrictdigital.com/services-social-media-marketing/\">social media campaigns</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-pay-per-click-management-ppc/\">paid advertisements</a>, or <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-email-marketing/\">email marketing campaigns</a>.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing strategies that&nbsp;are customized to your target audience tend to be more successful than any other broad marketing strategy.&nbsp;Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter.&nbsp;They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So,&nbsp;how do you find out who your target audience is?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https://youtu.be/20i2-PuWq6o\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/20i2-PuWq6o\n</div></figure>\n<!-- /wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-survey-your-current-customers\">1. Survey your Current Customers</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You want to find out what types of people will buy your product or service, right? Who better to ask than the people already buying from&nbsp;you?&nbsp;Take a customer out for a cup of coffee and take the time to get to know them and ask them questions. You could also get together&nbsp;some of your current customers for a focus group or&nbsp;send out an email survey to them. Here are some examples of questions to ask them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How did they find your company?&nbsp;</li><li>What made them choose you?&nbsp;</li><li>What do they like about your marketing strategy?&nbsp;</li><li>What do they not like about your marketing strategy?&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-analyze-the-demmographics\">2. Analyze the Demmographics</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before moving forward with a marketing strategy,&nbsp;it’s&nbsp;important to analyze the customer base you already have.&nbsp;When analyzing your current customer base and working to develop a target audience,&nbsp;it’s&nbsp;important to&nbsp;use&nbsp;key demographics.&nbsp;Once those demographics are narrowed down, it will be easier to tailor your marketing&nbsp;to each person in your audience or audience segment. Here are some demographics that we recommend taking note of.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Age&nbsp;</li><li>Location&nbsp;</li><li>Gender&nbsp;</li><li>Occupation&nbsp;</li><li>Marital Status&nbsp;</li><li>Hobbies/Interests&nbsp;</li><li>Buying Habits&nbsp;</li><li>Income&nbsp;</li><li>Personality Types&nbsp;</li><li>Customer Pain Points&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-evaluate-the-competition\">3. Evaluate the Competition</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When developing a marketing strategy, it is also important to&nbsp;look&nbsp;at the competitor’s customer base. Who is your competitor targeting and how are they doing it?&nbsp;This is&nbsp;a great way&nbsp;to find any missing gaps in your target audience. You may find a&nbsp;type of customer&nbsp;that&nbsp;does not&nbsp;fit into one of your&nbsp;existing&nbsp;audience segments.&nbsp;One of the ways you can evaluate your competition is by looking at their reviews and social media. Who is following and interacting with them on their accounts?&nbsp;Who is leaving reviews about their product or service and is it positive or negative?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-communicate\">4. Communicate</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As you grow your business, the best way to continuously define your target market is to communicate with them. Use your <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a>, reviews, GoogleMyBusiness page, and social media accounts to interact with current and potential customers. This includes responding to comments and messages, liking posts, and generating interactive content on social media to prompt them to interact. Interactive content can be a creative way of gathering valuable information from current or prospective clients. 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rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWith growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a> for voice search. So, how do we do this exactly?\r\n\r\n[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" 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margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol>\r\n 	<li>Add Your Business Listing to Voice Search Platforms</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nAt Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"2\">\r\n 	<li>Focus on Local Search Results</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nMost voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">local search results</a>. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"3\">\r\n 	<li>Keep it Simple with Conversational Language</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nThere is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"4\">\r\n 	<li>Properly Structure the FAQ Page on your Website</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nHaving an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" 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background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"5\">\r\n 	<li>Anticipate User Questions and Answer Them</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nIt is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\r\n\r\n[/fusion_text][fusion_separator style_type=\"none\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" flex_grow=\"0\" top_margin=\"\" bottom_margin=\"20px\" width=\"\" height=\"20\" alignment=\"center\" border_size=\"\" weight=\"\" amount=\"\" sep_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" icon=\"\" icon_size=\"\" icon_color=\"\" icon_circle=\"\" icon_circle_color=\"\" /][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nIf you have any additional questions on optimizing your website for voice search, please <a href=\"https://capitaldistrictdigital.com/contact-us/\">contact</a> the Capital District Digital team.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','How to Optimize your Website for Voice Search','','publish','closed','closed','','how-to-optimize-your-website-for-voice-search','','','2023-04-26 14:48:38','2023-04-26 18:48:38','',0,'https://capitaldistrictdigital.com/?p=61275',0,'post','',0),(61276,3,'2022-01-31 20:56:16','2022-02-01 01:56:16','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 20:56:16','2022-02-01 01:56:16','',61275,'https://capitaldistrictdigital.com/?p=61276',0,'revision','',0),(61277,3,'2022-01-31 20:56:18','2022-02-01 01:56:18','','How to Optimize your Website for Voice Search','','inherit','open','closed','','video-thumbnail-for-youtube-video-foadshge0ua','','','2022-01-31 21:48:37','2022-02-01 02:48:37','',61275,'https://capitaldistrictdigital.com/wp-content/uploads/foadshge0ua.jpg',0,'attachment','image/jpeg',0),(61278,3,'2022-01-31 20:59:04','2022-02-01 01:59:04','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Add your Business Listing to Voice Search Platforms</strong>At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</li><li><strong>Focus on Local Search Results</strong>Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</li><li><strong>Keep it Simple with Conversational Language</strong>There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</li><li><strong>Properly Structure the FAQ Page on your Website</strong>Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</li><li><strong>Anticipate User Questions and Answer Them</strong>It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please contact the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 20:59:04','2022-02-01 01:59:04','',61275,'https://capitaldistrictdigital.com/?p=61278',0,'revision','',0),(61279,3,'2022-01-31 21:01:16','2022-02-01 02:01:16','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Add your Business Listing to Voice Search Platforms</strong>\nAt Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</li><li><strong>Focus on Local Search Results</strong>\nMost voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</li><li><strong>Keep it Simple with Conversational Language</strong>\nThere is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</li><li><strong>Properly Structure the FAQ Page on your Website</strong>\nHaving an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</li><li><strong>Anticipate User Questions and Answer Them</strong>\nIt is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please contact the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:01:16','2022-02-01 02:01:16','',61275,'https://capitaldistrictdigital.com/?p=61279',0,'revision','',0),(61280,3,'2022-01-31 21:04:23','2022-02-01 02:04:23','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Add your Business Listing to Voice Search Platforms</strong>                                                                      At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</li><li><strong>Focus on Local Search Results</strong> Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</li><li><strong>Keep it Simple with Conversational Language</strong> There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</li><li><strong>Properly Structure the FAQ Page on your Website</strong> Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</li><li><strong>Anticipate User Questions and Answer Them</strong> It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please contact the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:04:23','2022-02-01 02:04:23','',61275,'https://capitaldistrictdigital.com/?p=61280',0,'revision','',0),(61281,3,'2022-01-31 21:05:54','2022-02-01 02:05:54','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Add your Business Listing to Voice Search Platforms</strong> \nAt Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</li><li><strong>Focus on Local Search Results</strong> Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</li><li><strong>Keep it Simple with Conversational Language</strong> There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</li><li><strong>Properly Structure the FAQ Page on your Website</strong> Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</li><li><strong>Anticipate User Questions and Answer Them</strong> It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please contact the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:05:54','2022-02-01 02:05:54','',61275,'https://capitaldistrictdigital.com/?p=61281',0,'revision','',0),(61282,3,'2022-01-31 21:13:07','2022-02-01 02:13:07','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643681427756\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Add your Business Listing to Voice Search Platforms\"]}}],\"text\":[\"At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"],\"jsonName\":\"\\u003cstrong\\u003eAdd your Business Listing to Voice Search Platforms\\u003c/strong\\u003e\",\"jsonText\":\"At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"},{\"id\":\"how-to-step-1643681489929\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Focus on Local Search Results\"]}}],\"text\":[\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"],\"jsonName\":\"\\u003cstrong\\u003eFocus on Local Search Results\\u003c/strong\\u003e\",\"jsonText\":\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"},{\"id\":\"how-to-step-1643681511267\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Keep it Simple with Conversational Language\"]}}],\"text\":[\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"],\"jsonName\":\"\\u003cstrong\\u003eKeep it Simple with Conversational Language\\u003c/strong\\u003e\",\"jsonText\":\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"},{\"id\":\"how-to-step-1643681531007\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Properly Structure the FAQ Page on your Website\"]}}],\"text\":[\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"],\"jsonName\":\"\\u003cstrong\\u003eProperly Structure the FAQ Page on your Website\\u003c/strong\\u003e\",\"jsonText\":\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"},{\"id\":\"how-to-step-1643681549349\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Anticipate User Questions and Answer Them\"]}}],\"text\":[\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"],\"jsonName\":\"\\u003cstrong\\u003eAnticipate User Questions and Answer Them\\u003c/strong\\u003e\",\"jsonText\":\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643681427756\"><strong class=\"schema-how-to-step-name\"><strong>Add your Business Listing to Voice Search Platforms</strong></strong> <p class=\"schema-how-to-step-text\">At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681489929\"><strong class=\"schema-how-to-step-name\"><strong>Focus on Local Search Results</strong></strong> <p class=\"schema-how-to-step-text\">Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What restaurants are near me?”. It’s important to optimize your website for better local search results. This includes making sure your key geotarget locations are visible in your website’s content and SEO. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681511267\"><strong class=\"schema-how-to-step-name\"><strong>Keep it Simple with Conversational Language</strong></strong> <p class=\"schema-how-to-step-text\">There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681531007\"><strong class=\"schema-how-to-step-name\"><strong>Properly Structure the FAQ Page on your Website</strong></strong> <p class=\"schema-how-to-step-text\">Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681549349\"><strong class=\"schema-how-to-step-name\"><strong>Anticipate User Questions and Answer Them</strong></strong> <p class=\"schema-how-to-step-text\">It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please contact the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:13:07','2022-02-01 02:13:07','',61275,'https://capitaldistrictdigital.com/?p=61282',0,'revision','',0),(61283,3,'2022-01-31 21:20:16','2022-02-01 02:20:16','<!-- wp:paragraph -->\n<p>With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a> for voice search. So, how do we do this exactly?  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643681427756\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Add your Business Listing to Voice Search Platforms\"]}}],\"text\":[\"At Capital District Digital, we take care of this part for you with our Voice Search \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/digital-marketing/\",\"children\":[\"digital marketing service\"]}},\". We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"],\"jsonName\":\"\\u003cstrong\\u003eAdd your Business Listing to Voice Search Platforms\\u003c/strong\\u003e\",\"jsonText\":\"At Capital District Digital, we take care of this part for you with our Voice Search \\u003ca href=\\u0022https://capitaldistrictdigital.com/digital-marketing/\\u0022\\u003edigital marketing service\\u003c/a\\u003e. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"},{\"id\":\"how-to-step-1643681489929\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Focus on Local Search Results\"]}}],\"text\":[\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/category/website-designs/restaurants/\",\"children\":[\"restaurants\"]}},\" are near me?”. It’s important to optimize your website for better \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\",\"children\":[\"local search results\"]}},\". This includes making sure your key geotarget locations are visible in your website’s content and \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\",\"children\":[\"SEO\"]}},\". Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"],\"jsonName\":\"\\u003cstrong\\u003eFocus on Local Search Results\\u003c/strong\\u003e\",\"jsonText\":\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What \\u003ca href=\\u0022https://capitaldistrictdigital.com/category/website-designs/restaurants/\\u0022\\u003erestaurants\\u003c/a\\u003e are near me?”. It’s important to optimize your website for better \\u003ca href=\\u0022https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\\u0022\\u003elocal search results\\u003c/a\\u003e. This includes making sure your key geotarget locations are visible in your website’s content and \\u003ca href=\\u0022https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\\u0022\\u003eSEO\\u003c/a\\u003e. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"},{\"id\":\"how-to-step-1643681511267\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Keep it Simple with Conversational Language\"]}}],\"text\":[\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"],\"jsonName\":\"\\u003cstrong\\u003eKeep it Simple with Conversational Language\\u003c/strong\\u003e\",\"jsonText\":\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"},{\"id\":\"how-to-step-1643681531007\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Properly Structure the FAQ Page on your Website\"]}}],\"text\":[\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"],\"jsonName\":\"\\u003cstrong\\u003eProperly Structure the FAQ Page on your Website\\u003c/strong\\u003e\",\"jsonText\":\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"},{\"id\":\"how-to-step-1643681549349\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Anticipate User Questions and Answer Them\"]}}],\"text\":[\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"],\"jsonName\":\"\\u003cstrong\\u003eAnticipate User Questions and Answer Them\\u003c/strong\\u003e\",\"jsonText\":\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643681427756\"><strong class=\"schema-how-to-step-name\"><strong>Add your Business Listing to Voice Search Platforms</strong></strong> <p class=\"schema-how-to-step-text\">At Capital District Digital, we take care of this part for you with our Voice Search <a href=\"https://capitaldistrictdigital.com/digital-marketing/\">digital marketing service</a>. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681489929\"><strong class=\"schema-how-to-step-name\"><strong>Focus on Local Search Results</strong></strong> <p class=\"schema-how-to-step-text\">Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What <a href=\"https://capitaldistrictdigital.com/category/website-designs/restaurants/\">restaurants</a> are near me?”. It’s important to optimize your website for better <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">local search results</a>. This includes making sure your key geotarget locations are visible in your website’s content and <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a>. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681511267\"><strong class=\"schema-how-to-step-name\"><strong>Keep it Simple with Conversational Language</strong></strong> <p class=\"schema-how-to-step-text\">There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681531007\"><strong class=\"schema-how-to-step-name\"><strong>Properly Structure the FAQ Page on your Website</strong></strong> <p class=\"schema-how-to-step-text\">Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681549349\"><strong class=\"schema-how-to-step-name\"><strong>Anticipate User Questions and Answer Them</strong></strong> <p class=\"schema-how-to-step-text\">It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please <a href=\"https://capitaldistrictdigital.com/contact-us/\">contact</a> the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:20:16','2022-02-01 02:20:16','',61275,'https://capitaldistrictdigital.com/?p=61283',0,'revision','',0),(61285,3,'2022-01-31 21:46:35','2022-02-01 02:46:35','<!-- wp:paragraph -->\n<p>With growing technology,&nbsp;voice assistants such as Alexa, Siri, and Google are becoming more popular than ever.&nbsp;Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your&nbsp;company?&nbsp;It’s time to optimize your <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a> for&nbsp;voice search.&nbsp;So, how do we do this exactly?&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/foADsHGE0uA\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643681427756\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Add your Business Listing to Voice Search Platforms\"]}}],\"text\":[\"At Capital District Digital, we take care of this part for you with our Voice Search \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/digital-marketing/\",\"children\":[\"digital marketing service\"]}},\". We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"],\"jsonName\":\"\\u003cstrong\\u003eAdd your Business Listing to Voice Search Platforms\\u003c/strong\\u003e\",\"jsonText\":\"At Capital District Digital, we take care of this part for you with our Voice Search \\u003ca href=\\u0022https://capitaldistrictdigital.com/digital-marketing/\\u0022\\u003edigital marketing service\\u003c/a\\u003e. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.\"},{\"id\":\"how-to-step-1643681489929\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Focus on Local Search Results\"]}}],\"text\":[\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/category/website-designs/restaurants/\",\"children\":[\"restaurants\"]}},\" are near me?”. It’s important to optimize your website for better \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\",\"children\":[\"local search results\"]}},\". This includes making sure your key geotarget locations are visible in your website’s content and \",{\"type\":\"a\",\"props\":{\"href\":\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\",\"children\":[\"SEO\"]}},\". Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"],\"jsonName\":\"\\u003cstrong\\u003eFocus on Local Search Results\\u003c/strong\\u003e\",\"jsonText\":\"Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What \\u003ca href=\\u0022https://capitaldistrictdigital.com/category/website-designs/restaurants/\\u0022\\u003erestaurants\\u003c/a\\u003e are near me?”. It’s important to optimize your website for better \\u003ca href=\\u0022https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\\u0022\\u003elocal search results\\u003c/a\\u003e. This includes making sure your key geotarget locations are visible in your website’s content and \\u003ca href=\\u0022https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\\u0022\\u003eSEO\\u003c/a\\u003e. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.\"},{\"id\":\"how-to-step-1643681511267\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Keep it Simple with Conversational Language\"]}}],\"text\":[\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"],\"jsonName\":\"\\u003cstrong\\u003eKeep it Simple with Conversational Language\\u003c/strong\\u003e\",\"jsonText\":\"There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.\"},{\"id\":\"how-to-step-1643681531007\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Properly Structure the FAQ Page on your Website\"]}}],\"text\":[\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"],\"jsonName\":\"\\u003cstrong\\u003eProperly Structure the FAQ Page on your Website\\u003c/strong\\u003e\",\"jsonText\":\"Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.\"},{\"id\":\"how-to-step-1643681549349\",\"name\":[{\"type\":\"strong\",\"props\":{\"children\":[\"Anticipate User Questions and Answer Them\"]}}],\"text\":[\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"],\"jsonName\":\"\\u003cstrong\\u003eAnticipate User Questions and Answer Them\\u003c/strong\\u003e\",\"jsonText\":\"It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.\"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643681427756\"><strong class=\"schema-how-to-step-name\"><strong>Add your Business Listing to Voice Search Platforms</strong></strong> <p class=\"schema-how-to-step-text\">At Capital District Digital, we take care of this part for you with our Voice Search <a href=\"https://capitaldistrictdigital.com/digital-marketing/\">digital marketing service</a>. We work with your company to make sure your business information is complete, up to date, and then mass distribute the information to a variety of popular voice search platforms including Alexa, Siri, Google, and Cortana.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681489929\"><strong class=\"schema-how-to-step-name\"><strong>Focus on Local Search Results</strong></strong> <p class=\"schema-how-to-step-text\">Most voice searches that are done are location-based, meaning people are asking questions regarding a business’ location, their hours, or asking something like, “What <a href=\"https://capitaldistrictdigital.com/category/website-designs/restaurants/\">restaurants</a> are near me?”. It’s important to optimize your website for better <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">local search results</a>. This includes making sure your key geotarget locations are visible in your website’s content and <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">SEO</a>. Don’t forget to optimize your Google My Business listing as well. This is a great place to provide up to date information regarding location, hours, phone number, and other information people may be asking in a voice search.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681511267\"><strong class=\"schema-how-to-step-name\"><strong>Keep it Simple with Conversational Language</strong></strong> <p class=\"schema-how-to-step-text\">There is one important difference to consider when people type in a search to Google, rather than using voice search. When using voice search, the language is much more conversational. You address Siri, Alexa, Google, or whoever and then ask it a question of instruct them to complete a task on your behalf. Since the voice search platforms use more conversational language, it is important to optimize your website with more conversational and long-tail keywords rather than single keywords.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681531007\"><strong class=\"schema-how-to-step-name\"><strong>Properly Structure the FAQ Page on your Website</strong></strong> <p class=\"schema-how-to-step-text\">Having an FAQ page on your website can really help with optimizing for voice search. When creating your FAQ page, make sure to keep the format more conversational as if a customer would be asking you the questions directly in person. Structuring it like a formal document will limit the amount of questions voice search platforms will relate to your website. The more relatable the questions on your FAQ page are, the better. This will help your business to show up in Featured Snippets where voice search platform’s answers are generated from.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643681549349\"><strong class=\"schema-how-to-step-name\"><strong>Anticipate User Questions and Answer Them</strong></strong> <p class=\"schema-how-to-step-text\">It is extremely important to optimize your website with answers to questions that your customer are asking. Make sure with any question a customer should have about your company, they can easily find a clear answer to it within your website content. Having more informative content will help you to get more featured snippets, which in turn generates more voice search platform answers for your customers.</p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->\n\n<!-- wp:paragraph -->\n<p>If you have any additional questions on optimizing your website for voice search, please <a href=\"https://capitaldistrictdigital.com/contact-us/\">contact</a> the Capital District Digital team.</p>\n<!-- /wp:paragraph -->','How to Optimize your Website for Voice Search','','inherit','closed','closed','','61275-revision-v1','','','2022-01-31 21:46:35','2022-02-01 02:46:35','',61275,'https://capitaldistrictdigital.com/?p=61285',0,'revision','',0),(61287,3,'2021-03-31 22:32:00','2021-04-01 02:32:00','<!-- wp:paragraph -->\r\n<p>Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead, Albany and Schenectady locations.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Senior care services from Home Instead® help to enhance the aging experience by providing practical support at home with a human touch.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For more information about Home Instead visit their website at: <a href=\"https://www.homeinstead.com/location/244/\">https://www.homeinstead.com/location/244/</a></p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:shortcode -->\r\n<p>https://youtu.be/_piRePF9i5Y</p>\r\n<!-- /wp:shortcode -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Capital District Digital is a Digital Marketing Agency specializing in <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">WordPress Website Design</a>, <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">Search Engine Optimization (SEO)</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">Social Media Marketing</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">Google Paid Advertising</a> and <a href=\"https://capitaldistrictdigital.com/digital-marketing/crm/\">CRM software</a>. We don’t just build websites, we build businesses.</p>\r\n<!-- /wp:paragraph -->','Home Instead | Capital District Digital Client Spotlight','','publish','closed','closed','','home-instead-capital-district-digital-client-spotlight','','','2023-04-26 14:50:36','2023-04-26 18:50:36','',0,'https://capitaldistrictdigital.com/?p=61287',0,'post','',0),(61288,3,'2022-01-31 22:28:36','2022-02-01 03:28:36','<!-- wp:paragraph -->\n<p>Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead, Albany and Schenectady locations.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Senior care services from Home Instead® help to enhance the aging experience by providing practical support at home with a human touch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For more information about Home Instead visit their website at: <a href=\"https://www.homeinstead.com/location/244/\">https://www.homeinstead.com/location/244/</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/_piRePF9i5Y\n<!-- /wp:shortcode -->','Home Instead | Capital District Digital Client Spotlight','','inherit','closed','closed','','61287-revision-v1','','','2022-01-31 22:28:36','2022-02-01 03:28:36','',61287,'https://capitaldistrictdigital.com/?p=61288',0,'revision','',0),(61289,3,'2022-01-31 22:28:37','2022-02-01 03:28:37','','Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead','','inherit','open','closed','','video-thumbnail-for-youtube-video-_pirepf9i5y','','','2022-01-31 22:32:01','2022-02-01 03:32:01','',61287,'https://capitaldistrictdigital.com/wp-content/uploads/pirepf9i5y.jpg',0,'attachment','image/jpeg',0),(61290,3,'2022-01-31 22:30:08','2022-02-01 03:30:08','<!-- wp:paragraph -->\n<p>Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead, Albany and Schenectady locations.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Senior care services from Home Instead® help to enhance the aging experience by providing practical support at home with a human touch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For more information about Home Instead visit their website at: <a href=\"https://www.homeinstead.com/location/244/\">https://www.homeinstead.com/location/244/</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https://youtu.be/_piRePF9i5Y\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://youtu.be/_piRePF9i5Y\n</div></figure>\n<!-- /wp:embed -->','Home Instead | Capital District Digital Client Spotlight','','inherit','closed','closed','','61287-revision-v1','','','2022-01-31 22:30:08','2022-02-01 03:30:08','',61287,'https://capitaldistrictdigital.com/?p=61290',0,'revision','',0),(61291,3,'2022-01-31 22:31:14','2022-02-01 03:31:14','<!-- wp:paragraph -->\n<p>Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead, Albany and Schenectady locations.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Senior care services from Home Instead® help to enhance the aging experience by providing practical support at home with a human touch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For more information about Home Instead visit their website at: <a href=\"https://www.homeinstead.com/location/244/\">https://www.homeinstead.com/location/244/</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/_piRePF9i5Y\n<!-- /wp:shortcode -->','Home Instead | Capital District Digital Client Spotlight','','inherit','closed','closed','','61287-revision-v1','','','2022-01-31 22:31:14','2022-02-01 03:31:14','',61287,'https://capitaldistrictdigital.com/?p=61291',0,'revision','',0),(61292,3,'2022-01-31 22:33:22','2022-02-01 03:33:22','<!-- wp:paragraph -->\n<p>Anthony Troia, co-founder of Capital District Digital interviews Kevin Facteau, Vice President of Home Instead, Albany and Schenectady locations.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Senior care services from Home Instead® help to enhance the aging experience by providing practical support at home with a human touch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For more information about Home Instead visit their website at:&nbsp;<a href=\"https://www.homeinstead.com/location/244/\">https://www.homeinstead.com/location/244/</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/_piRePF9i5Y\n<!-- /wp:shortcode -->','Home Instead | Capital District Digital Client Spotlight','','inherit','closed','closed','','61287-revision-v1','','','2022-01-31 22:33:22','2022-02-01 03:33:22','',61287,'https://capitaldistrictdigital.com/?p=61292',0,'revision','',0),(61293,3,'2021-03-31 22:43:00','2021-04-01 02:43:00','<!-- wp:paragraph -->\r\n<p>Kaila Troia, co-founder of Capital District Digital interviews Elizabeth Martin, CEO of Living Resources.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Living Resources is dedicated to providing life enhancing services to individuals challenged by intellectual and developmental disabilities, as well as those who are brain injury survivors. Growth and happiness are unique for each person and at Living Resources, they offer a supportive environment that allows individuals to meet and exceed their personal goals.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For more information about Living Resources, check out their website: <a href=\"https://www.livingresources.org/\">https://www.livingresources.org/</a></p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:shortcode -->\r\n<p>https://youtu.be/z4TUwCAbchE</p>\r\n<!-- /wp:shortcode -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Capital District Digital is a Digital Marketing Agency specializing in <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">WordPress Website Design</a>, <a href=\"https://capitaldistrictdigital.com/services-search-engine-optimization/services-local-seo/\">Search Engine Optimization (SEO)</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">Social Media Marketing</a>, <a href=\"https://capitaldistrictdigital.com/digital-marketing/paid-advertising/\">Google Paid Advertising</a> and <a href=\"https://capitaldistrictdigital.com/digital-marketing/crm/\">CRM software</a>. We don’t just build websites, we build businesses.</p>\r\n<!-- /wp:paragraph -->','Living Resources | Capital District Digital Client Spotlight','','publish','closed','closed','','living-resources-capital-district-digital-client-spotlight','','','2023-04-26 14:50:51','2023-04-26 18:50:51','',0,'https://capitaldistrictdigital.com/?p=61293',0,'post','',0),(61294,3,'2022-01-31 22:43:44','2022-02-01 03:43:44','<!-- wp:paragraph -->\n<p>Kaila Troia, co-founder of Capital District Digital interviews Elizabeth Martin, CEO of Living Resources.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Living Resources is dedicated to providing life enhancing services to individuals challenged by intellectual and developmental disabilities, as well as those who are brain injury survivors. 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motion_effects=\"W3sidHlwZSI6IiIsInNjcm9sbF90eXBlIjoidHJhbnNpdGlvbiIsInNjcm9sbF9kaXJlY3Rpb24iOiJ1cCIsInRyYW5zaXRpb25fc3BlZWQiOiIxIiwiZmFkZV90eXBlIjoiaW4iLCJzY2FsZV90eXBlIjoidXAiLCJpbml0aWFsX3NjYWxlIjoiMSIsIm1heF9zY2FsZSI6IjEuNSIsIm1pbl9zY2FsZSI6IjAuNSIsImluaXRpYWxfcm90YXRlIjoiMCIsImVuZF9yb3RhdGUiOiIzMCIsImluaXRpYWxfYmx1ciI6IjAiLCJlbmRfYmx1ciI6IjMiLCJzdGFydF9lbGVtZW50IjoidG9wIiwic3RhcnRfdmlld3BvcnQiOiJib3R0b20iLCJlbmRfZWxlbWVudCI6ImJvdHRvbSIsImVuZF92aWV3cG9ydCI6InRvcCIsIm1vdXNlX2VmZmVjdCI6InRyYWNrIiwibW91c2VfZWZmZWN0X2RpcmVjdGlvbiI6Im9wcG9zaXRlIiwibW91c2VfZWZmZWN0X3NwZWVkIjoiMiIsImluZmluaXRlX2FuaW1hdGlvbiI6ImZsb2F0IiwiaW5maW5pdGVfYW5pbWF0aW9uX3NwZWVkIjoiMiJ9XQ==\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\n<a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">Social media</a> is one of the most effective tools that a small business can use in their marketing strategy. All social media platforms are unique in their features, demographics, and the way their users engage with the platform. Instagram has many elements that make it unique from other platforms, but one of its most unique features is the Instagram Grid layout.\r\n\r\nSo, what is the purpose of the Instagram Grid layout? The layout of the grid structure is made up of rows of square photos in three separate columns. This is where your posted photos will appear in the order you schedule them for.\r\n\r\nYou’re probably wondering why does the design of your Instagram Grid matter? When finding your business account on Instagram, your grid is the first thing that your customers will see. This is a basically a brief introduction to your professional brand and an opportunity to highlight your values, style, or products.\r\n\r\nSo, what tips should you follow when designing your company’s Instagram Grid? Here are 4 tips for design that we have found helpful for ourselves and our clients.\r\n\r\n[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_youtube id=\"https://youtu.be/1YGdh9frkso\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"40px\" border_sizes_left=\"\" border_color=\"var(--awb-color1)\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nCommit to Colors and Stay on Brand\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nIf you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"40px\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"2_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color_hover=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nDecide on a Design Trend or Scheme\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nThere are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites.\r\n\r\nCheckerboard Effect. The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.\r\n\r\n[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"1_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" spacing_left_medium=\"\" spacing_right_medium=\"\" spacing_left_small=\"\" spacing_right_small=\"\" spacing_left=\"\" spacing_right=\"\" margin_top_medium=\"\" 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margin_left_small=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" bordersize=\"\" bordercolor=\"\" borderradius=\"\" z_index=\"\" caption_style=\"off\" caption_align_medium=\"none\" caption_align_small=\"none\" caption_align=\"none\" caption_title=\"\" caption_text=\"\" caption_title_tag=\"2\" fusion_font_family_caption_title_font=\"\" fusion_font_variant_caption_title_font=\"\" caption_title_size=\"\" caption_title_line_height=\"\" caption_title_letter_spacing=\"\" caption_title_transform=\"\" caption_title_color=\"\" caption_background_color=\"\" fusion_font_family_caption_text_font=\"\" fusion_font_variant_caption_text_font=\"\" caption_text_size=\"\" caption_text_line_height=\"\" caption_text_letter_spacing=\"\" caption_text_transform=\"\" caption_text_color=\"\" caption_border_color=\"\" caption_overlay_color=\"\" caption_margin_top=\"\" caption_margin_right=\"\" caption_margin_bottom=\"\" caption_margin_left=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"]https://capitaldistrictdigital.com/wp-content/uploads/checkerboard-instagram-grid.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" 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background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" 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display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nThemed Days\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWe at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. 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caption_text_transform=\"\" caption_text_color=\"\" caption_border_color=\"\" caption_overlay_color=\"\" caption_margin_top=\"\" caption_margin_right=\"\" caption_margin_bottom=\"\" caption_margin_left=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"]https://capitaldistrictdigital.com/wp-content/uploads/Instagram-grid-borders-e1625231814937.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=\"2_3\" align_self=\"center\" content_layout=\"column\" align_content=\"flex-start\" 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background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_top=\"\" absolute_right=\"\" absolute_bottom=\"\" absolute_left=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_origin=\"\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"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\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"no\" border_position=\"all\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nBorders\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nIf you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"40px\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nPreview\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWhatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nTake High Quality Photos and Don\'t Forget to Edit\r\n\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nTake high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','The Importance of your Instagram Grid and 4 Tips for Design','','publish','closed','closed','','the-importance-of-your-instagram-grid-and-4-tips-for-design','','','2023-04-26 14:48:45','2023-04-26 18:48:45','',0,'https://capitaldistrictdigital.com/?p=61296',0,'post','',0),(61297,3,'2022-01-31 23:01:00','2022-02-01 04:01:00','<!-- wp:paragraph -->\n<p>Social media is one of the most effective&nbsp;tools that a small business can use&nbsp;in their marketing strategy. All social media platforms are unique in their features,&nbsp;demographics, and&nbsp;the way&nbsp;their&nbsp;users engage&nbsp;with the platform.&nbsp;Instagram has many elements that make it unique from other platforms,&nbsp;but one of&nbsp;its&nbsp;most&nbsp;unique features is the Instagram Grid layout.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what is the purpose of the Instagram Grid layout and why does it matter?&nbsp;The layout of the&nbsp;grid structure is made up of rows of square photos in three separate columns.&nbsp;This is where your posted photos will appear in the order you schedule them for.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You’re probably wondering why does the design of your Instagram Grid matter? When finding your business account on Instagram, your grid is the first thing that your customers will see. This is a basically a brief introduction to your professional brand and an opportunity to highlight&nbsp;your values, style, or products.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what tips should you follow when designing your company’s Instagram Grid? Here are 4 tips for design that we have found helpful for ourselves and our clients.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/1YGdh9frkso\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643687390788\",\"name\":[\"Commit to Colors and Stay on Brand\"],\"text\":[\"If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. \"],\"jsonName\":\"Commit to Colors and Stay on Brand\",\"jsonText\":\"If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. \"},{\"id\":\"how-to-step-1643687507452\",\"name\":[\"Decide on a Design Trend or Scheme  \"],\"text\":[\"There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. \",{\"type\":\"br\",\"props\":{\"children\":[]}},\"Checkerboard Effect\",{\"type\":\"br\",\"props\":{\"children\":[]}},\"The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"1024\",\"height\":\"1024\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\",\"alt\":\"checkerboard instagram grid\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"Colorblocking\",{\"type\":\"br\",\"props\":{\"children\":[]}},\"Colorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"641\",\"height\":\"641\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\",\"alt\":\"Instagram Grid colorblocking\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"Themed Days \",{\"type\":\"br\",\"props\":{\"children\":[]}},\"We at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"594\",\"height\":\"589\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\",\"alt\":\"Themed Days Instagram Grid\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"Grid Puzzle\",{\"type\":\"br\",\"props\":{\"children\":[]}},\"You can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"656\",\"height\":\"658\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\",\"alt\":\"Instagram grid puzzle\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"Borders\",{\"type\":\"br\",\"props\":{\"children\":[]}},\"If you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"642\",\"height\":\"657\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\",\"alt\":\"Instagram grid borders\",\"children\":[]}}],\"jsonName\":\"Decide on a Design Trend or Scheme  \",\"jsonText\":\"There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. \\u003cbr/\\u003eCheckerboard Effect\\u003cbr/\\u003eThe checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  \\u003cbr/\\u003e\\u003cimg width=\\u00221024\\u0022 height=\\u00221024\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\\u0022 alt=\\u0022checkerboard instagram grid\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003eColorblocking\\u003cbr/\\u003eColorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. \\u003cbr/\\u003e\\u003cimg width=\\u0022641\\u0022 height=\\u0022641\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\\u0022 alt=\\u0022Instagram Grid colorblocking\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003eThemed Days \\u003cbr/\\u003eWe at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. \\u003cbr/\\u003e\\u003cimg width=\\u0022594\\u0022 height=\\u0022589\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\\u0022 alt=\\u0022Themed Days Instagram Grid\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003eGrid Puzzle\\u003cbr/\\u003eYou can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  \\u003cbr/\\u003e\\u003cimg width=\\u0022656\\u0022 height=\\u0022658\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\\u0022 alt=\\u0022Instagram grid puzzle\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003eBorders\\u003cbr/\\u003eIf you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. \\u003cbr/\\u003e\\u003cimg width=\\u0022642\\u0022 height=\\u0022657\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\\u0022 alt=\\u0022Instagram grid borders\\u0022/\\u003e\",\"jsonImageSrc\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\"},{\"id\":\"how-to-step-1643687797779\",\"name\":[\"Preview\"],\"text\":[\"Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.\"],\"jsonName\":\"Preview\",\"jsonText\":\"Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.\"},{\"id\":\"how-to-step-1643687827924\",\"name\":[\"Take High Quality Photos and Don’t Forget to Edit\"],\"text\":[\"Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.\"],\"jsonName\":\"Take High Quality Photos and Don’t Forget to Edit\",\"jsonText\":\"Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.\"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643687390788\"><strong class=\"schema-how-to-step-name\">Commit to Colors and Stay on Brand</strong> <p class=\"schema-how-to-step-text\">If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687507452\"><strong class=\"schema-how-to-step-name\">Decide on a Design Trend or Scheme  </strong> <p class=\"schema-how-to-step-text\">There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. <br/>Checkerboard Effect<br/>The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  <br/><img width=\"1024\" height=\"1024\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\" alt=\"checkerboard instagram grid\"/><br/><br/>Colorblocking<br/>Colorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. <br/><img width=\"641\" height=\"641\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\" alt=\"Instagram Grid colorblocking\"/><br/><br/>Themed Days <br/>We at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. <br/><img width=\"594\" height=\"589\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\" alt=\"Themed Days Instagram Grid\"/><br/><br/>Grid Puzzle<br/>You can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  <br/><img width=\"656\" height=\"658\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\" alt=\"Instagram grid puzzle\"/><br/><br/>Borders<br/>If you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. <br/><img width=\"642\" height=\"657\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\" alt=\"Instagram grid borders\"/></p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687797779\"><strong class=\"schema-how-to-step-name\">Preview</strong> <p class=\"schema-how-to-step-text\">Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687827924\"><strong class=\"schema-how-to-step-name\">Take High Quality Photos and Don’t Forget to Edit</strong> <p class=\"schema-how-to-step-text\">Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.</p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->','The Importance of your Instagram Grid and 4 Tips for Design','','inherit','closed','closed','','61296-revision-v1','','','2022-01-31 23:01:00','2022-02-01 04:01:00','',61296,'https://capitaldistrictdigital.com/?p=61297',0,'revision','',0),(61298,3,'2022-01-31 23:01:02','2022-02-01 04:01:02','','The Importance of your Instagram Grid and 4 Tips for Design','','inherit','open','closed','','video-thumbnail-for-youtube-video-1ygdh9frkso','','','2022-01-31 23:01:25','2022-02-01 04:01:25','',61296,'https://capitaldistrictdigital.com/wp-content/uploads/1ygdh9frkso.jpg',0,'attachment','image/jpeg',0),(61299,3,'2022-01-31 23:02:57','2022-02-01 04:02:57','<!-- wp:paragraph -->\n<p>Social media is one of the most effective&nbsp;tools that a small business can use&nbsp;in their marketing strategy. All social media platforms are unique in their features,&nbsp;demographics, and&nbsp;the way&nbsp;their&nbsp;users engage&nbsp;with the platform.&nbsp;Instagram has many elements that make it unique from other platforms,&nbsp;but one of&nbsp;its&nbsp;most&nbsp;unique features is the Instagram Grid layout.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what is the purpose of the Instagram Grid layout and why does it matter?&nbsp;The layout of the&nbsp;grid structure is made up of rows of square photos in three separate columns.&nbsp;This is where your posted photos will appear in the order you schedule them for.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You’re probably wondering why does the design of your Instagram Grid matter? When finding your business account on Instagram, your grid is the first thing that your customers will see. This is a basically a brief introduction to your professional brand and an opportunity to highlight&nbsp;your values, style, or products.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what tips should you follow when designing your company’s Instagram Grid? Here are&nbsp;4&nbsp;tips for design that we have&nbsp;found helpful for ourselves and our clients.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/1YGdh9frkso\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643687390788\",\"name\":[\"Commit to Colors and Stay on Brand\"],\"text\":[\"If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. \"],\"jsonName\":\"Commit to Colors and Stay on Brand\",\"jsonText\":\"If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. \"},{\"id\":\"how-to-step-1643687507452\",\"name\":[\"Decide on a Design Trend or Scheme  \"],\"text\":[\"There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. \",{\"type\":\"br\",\"props\":{\"children\":[]}},\"Checkerboard Effect\",{\"type\":\"br\",\"props\":{\"children\":[]}},\"The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"1024\",\"height\":\"1024\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\",\"alt\":\"checkerboard instagram grid\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"strong\",\"props\":{\"children\":[\"Colorblocking\"]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"Colorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"641\",\"height\":\"641\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\",\"alt\":\"Instagram Grid colorblocking\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"strong\",\"props\":{\"children\":[\"Themed Days \"]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"We at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"594\",\"height\":\"589\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\",\"alt\":\"Themed Days Instagram Grid\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"strong\",\"props\":{\"children\":[\"Grid Puzzle\"]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"You can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"656\",\"height\":\"658\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\",\"alt\":\"Instagram grid puzzle\",\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"strong\",\"props\":{\"children\":[\"Borders\"]}},{\"type\":\"br\",\"props\":{\"children\":[]}},\"If you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. \",{\"type\":\"br\",\"props\":{\"children\":[]}},{\"type\":\"img\",\"props\":{\"width\":\"642\",\"height\":\"657\",\"srcset\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\",\"src\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\",\"alt\":\"Instagram grid borders\",\"children\":[]}}],\"jsonName\":\"Decide on a Design Trend or Scheme  \",\"jsonText\":\"There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. \\u003cbr/\\u003eCheckerboard Effect\\u003cbr/\\u003eThe checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  \\u003cbr/\\u003e\\u003cimg width=\\u00221024\\u0022 height=\\u00221024\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\\u0022 alt=\\u0022checkerboard instagram grid\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003e\\u003cstrong\\u003eColorblocking\\u003c/strong\\u003e\\u003cbr/\\u003eColorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. \\u003cbr/\\u003e\\u003cimg width=\\u0022641\\u0022 height=\\u0022641\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\\u0022 alt=\\u0022Instagram Grid colorblocking\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003e\\u003cstrong\\u003eThemed Days \\u003c/strong\\u003e\\u003cbr/\\u003eWe at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. \\u003cbr/\\u003e\\u003cimg width=\\u0022594\\u0022 height=\\u0022589\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\\u0022 alt=\\u0022Themed Days Instagram Grid\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003e\\u003cstrong\\u003eGrid Puzzle\\u003c/strong\\u003e\\u003cbr/\\u003eYou can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  \\u003cbr/\\u003e\\u003cimg width=\\u0022656\\u0022 height=\\u0022658\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\\u0022 alt=\\u0022Instagram grid puzzle\\u0022/\\u003e\\u003cbr/\\u003e\\u003cbr/\\u003e\\u003cstrong\\u003eBorders\\u003c/strong\\u003e\\u003cbr/\\u003eIf you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. \\u003cbr/\\u003e\\u003cimg width=\\u0022642\\u0022 height=\\u0022657\\u0022 srcset=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\\u0022 src=\\u0022https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\\u0022 alt=\\u0022Instagram grid borders\\u0022/\\u003e\",\"jsonImageSrc\":\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\"},{\"id\":\"how-to-step-1643687797779\",\"name\":[\"Preview\"],\"text\":[\"Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.\"],\"jsonName\":\"Preview\",\"jsonText\":\"Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.\"},{\"id\":\"how-to-step-1643687827924\",\"name\":[\"Take High Quality Photos and Don’t Forget to Edit\"],\"text\":[\"Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.\"],\"jsonName\":\"Take High Quality Photos and Don’t Forget to Edit\",\"jsonText\":\"Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.\"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643687390788\"><strong class=\"schema-how-to-step-name\">Commit to Colors and Stay on Brand</strong> <p class=\"schema-how-to-step-text\">If you are a small business, most likely you already have a Brand Palette of colors that you use throughout marketing materials, your website, and your logo. You should use these colors within your Instagram Grid as your customers will begin to resonate those specific colors with your brand the more frequently, they see them. Once you start using the specific branded colors, be sure not to stray too far away from them to throw off the cohesiveness and confuse your customers. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687507452\"><strong class=\"schema-how-to-step-name\">Decide on a Design Trend or Scheme  </strong> <p class=\"schema-how-to-step-text\">There are plenty of design trends to pick from when deciding what your Instagram grid will look like. Here are a few of our favorites. <br/>Checkerboard Effect<br/>The checkerboard effect is when you alternate every other post to be the similar format. A common use of this design trend is posting an image-based post, a quote, then another image following it.  When looking at the overall Instagram Grid it will display an alternating pattern similar to how a Checkerboard looks.  <br/><img width=\"1024\" height=\"1024\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-200x200.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-400x400.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-600x600.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid-800x800.png 800w, https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png 1024w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/checkerboard-instagram-grid.png\" alt=\"checkerboard instagram grid\"/><br/><br/><strong>Colorblocking</strong><br/>Colorblocking is another trend that is quite popular within Instagram. This is where each post will have a specific color be most of the image background. When looking at the grid you will have an array of different color blocks making each post pop out from one another. <br/><img width=\"641\" height=\"641\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-200x200.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-400x400.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398-600x600.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg 641w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-colorblocking-e1625231345398.jpg\" alt=\"Instagram Grid colorblocking\"/><br/><br/><strong>Themed Days </strong><br/>We at Capital District Digital use themed days to design our own company Instagram Grid. On Tip Tuesday’s we post a digital marketing tip for our clients. On Working Wednesday’s we post a picture that represents what our company is working on currently. And finally, on Feature Friday’s we highlight a new website design we have built for a client. <br/><img width=\"594\" height=\"589\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-200x198.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413-400x397.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png 594w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Themed-Days-Instagram-Grid-e1625231453413.png\" alt=\"Themed Days Instagram Grid\"/><br/><br/><strong>Grid Puzzle</strong><br/>You can also use all horizontal rows and vertical columns in your design strategy. You can post standalone images for each post but when the rows and columns are put together in the grid, they create an overall larger image.  <br/><img width=\"656\" height=\"658\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-200x201.jpg 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-400x401.jpg 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249-600x602.jpg 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg 656w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-Grid-puzzle-e1625231722249.jpg\" alt=\"Instagram grid puzzle\"/><br/><br/><strong>Borders</strong><br/>If you think your company will have a hard time staying consistent with colors and filters, creating a consistent look can also be done by adding a border to all your images. You can choose from a wide range of borders, but it’s important that you choose the same border for every post. This will allow you to stay consistent even if the content of the post itself isn’t the same. A popular border app to help with this is called the Whiteagram App. <br/><img width=\"642\" height=\"657\" srcset=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-200x205.png 200w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-400x409.png 400w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937-600x614.png 600w, https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png 642w\" src=\"https://capitalwebseo.com/wp-content/uploads/2021/07/Instagram-grid-borders-e1625231814937.png\" alt=\"Instagram grid borders\"/></p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687797779\"><strong class=\"schema-how-to-step-name\">Preview</strong> <p class=\"schema-how-to-step-text\">Whatever design trend you pick first for your company’s Instagram Grid, may not be the final one you end up sticking with. You will most likely want to try out multiple design ideas and see how they look before posting them. There are multiple photo-editing software’s and mock applications to choose from to plan your display preview including Hootsuite, Later Visual Instagram Planner, and Tailwind.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643687827924\"><strong class=\"schema-how-to-step-name\">Take High Quality Photos and Don’t Forget to Edit</strong> <p class=\"schema-how-to-step-text\">Take high quality photos to use in your posts. Higher quality photos will allow your photographs to look clean, crisp, and appealing. It will also make your company look more reputable. Also, take advantage of editing tools and software to help remove backgrounds of images, adjust brightness, add filters, and other edits to keep consistency among all your posts.</p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->','The Importance of your Instagram Grid and 4 Tips for Design','','inherit','closed','closed','','61296-revision-v1','','','2022-01-31 23:02:57','2022-02-01 04:02:57','',61296,'https://capitaldistrictdigital.com/?p=61299',0,'revision','',0),(61300,4,'2022-01-31 23:33:15','2022-02-01 04:33:15','[fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" 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background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" 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dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"false\" border_position=\"all\" first=\"true\" spacing_right=\"\"][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nA great <a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">website</a> is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news, and find how to contact you. With different functionality and features, customers could also see photos of your location, find your social media accounts, book an event, or pay online fees.\r\n\r\nWhether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process a little easier, we have put together a list of 10 elements every great website should have.\r\n\r\n[/fusion_text][/fusion_builder_column][fusion_builder_column type=\"2_5\" layout=\"2_5\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"false\"][fusion_youtube id=\"https://youtu.be/OWDomwSVNww\" alignment=\"center\" width=\"\" height=\"\" autoplay=\"false\" api_params=\"\" title_attribute=\"\" video_facade=\"\" margin_top=\"\" margin_bottom=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" class=\"\" css_id=\"\" structured_data=\"off\" video_upload_date=\"\" video_duration=\"\" video_title=\"\" video_desc=\"\" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" spacing_medium=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" spacing_small=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_dimensions_medium=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_dimensions_small=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" type_medium=\"\" type_small=\"\" order_medium=\"0\" order_small=\"0\" dimension_spacing_medium=\"\" dimension_spacing_small=\"\" dimension_spacing=\"\" dimension_margin_medium=\"\" dimension_margin_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_medium=\"\" padding_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" hover_type=\"none\" border_sizes=\"\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" border_radius=\"\" box_shadow=\"no\" dimension_box_shadow=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" render_logics=\"\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" absolute_props=\"\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transform_origin=\"\" transition_duration=\"300\" transition_easing=\"ease\" transition_custom_easing=\"\" motion_effects=\"\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol>\r\n 	<li><a href=\"https://capitaldistrictdigital.com/responsive-website-design/\">Responsive Website Design</a> for All Devices</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nHaving a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"2\">\r\n 	<li>Easy-to-Use Navigation</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nNavigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"3\">\r\n 	<li>High Quality Photos</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nThere is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"4\">\r\n 	<li>Social Media Integration</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nIntegrating your <a href=\"https://capitaldistrictdigital.com/digital-marketing/services-social-media-marketing/\">social media</a> with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"5\">\r\n 	<li>Security</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nHaving a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"6\">\r\n 	<li>ADA Accessibility Menu</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nEvery website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"7\">\r\n 	<li>Ecommerce Payment System</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nSome companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"8\">\r\n 	<li>Branding</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWhen developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"9\">\r\n 	<li>Call-To-Action</li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nEvery website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=\"flex\" hundred_percent=\"no\" hundred_percent_height=\"no\" min_height_medium=\"\" min_height_small=\"\" min_height=\"\" hundred_percent_height_scroll=\"no\" align_content=\"stretch\" flex_align_items=\"flex-start\" flex_justify_content=\"flex-start\" flex_column_spacing=\"\" hundred_percent_height_center_content=\"yes\" equal_height_columns=\"no\" container_tag=\"div\" menu_anchor=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" status=\"published\" publish_date=\"\" class=\"\" id=\"\" margin_top_medium=\"\" margin_bottom_medium=\"\" margin_top_small=\"\" margin_bottom_small=\"\" margin_top=\"\" margin_bottom=\"\" padding_top_medium=\"\" padding_right_medium=\"\" padding_bottom_medium=\"\" padding_left_medium=\"\" padding_top_small=\"\" padding_right_small=\"\" padding_bottom_small=\"\" padding_left_small=\"\" padding_top=\"\" padding_right=\"\" padding_bottom=\"\" padding_left=\"\" link_hover_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" link_color=\"\" border_sizes_top=\"\" border_sizes_right=\"\" border_sizes_bottom=\"\" border_sizes_left=\"\" border_color=\"\" border_style=\"solid\" border_radius_top_left=\"\" border_radius_top_right=\"\" border_radius_bottom_right=\"\" border_radius_bottom_left=\"\" box_shadow=\"no\" box_shadow_vertical=\"\" box_shadow_horizontal=\"\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index=\"\" overflow=\"\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"center center\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_custom_size=\"\" background_custom_size_medium=\"\" background_custom_size_small=\"\" fade=\"no\" background_parallax=\"none\" enable_mobile=\"no\" parallax_speed=\"0.3\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" video_mp4=\"\" video_webm=\"\" video_ogv=\"\" video_url=\"\" video_aspect_ratio=\"16:9\" video_loop=\"yes\" video_mute=\"yes\" video_preview_image=\"\" pattern_bg=\"none\" pattern_custom_bg=\"\" pattern_bg_color=\"\" pattern_bg_style=\"default\" pattern_bg_opacity=\"100\" pattern_bg_size=\"\" pattern_bg_blend_mode=\"normal\" mask_bg=\"none\" mask_custom_bg=\"\" mask_bg_color=\"\" mask_bg_accent_color=\"\" mask_bg_style=\"default\" mask_bg_opacity=\"100\" mask_bg_transform=\"left\" mask_bg_blend_mode=\"normal\" render_logics=\"\" absolute=\"off\" absolute_devices=\"small,medium,large\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_background_color=\"\" sticky_height=\"\" sticky_offset=\"\" sticky_transition_offset=\"0\" scroll_offset=\"0\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\"][fusion_builder_row][fusion_builder_column type=\"1_1\" layout=\"1_1\" align_self=\"auto\" content_layout=\"column\" align_content=\"flex-start\" valign_content=\"flex-start\" content_wrap=\"wrap\" spacing=\"\" center_content=\"no\" column_tag=\"div\" link=\"\" target=\"_self\" link_description=\"\" min_height=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" order_medium=\"0\" order_small=\"0\" hover_type=\"none\" border_color_hover=\"\" border_color=\"\" border_style=\"solid\" box_shadow=\"no\" box_shadow_blur=\"0\" box_shadow_spread=\"0\" box_shadow_color=\"\" box_shadow_style=\"\" z_index_hover=\"\" z_index=\"\" overflow=\"\" background_type=\"single\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" background_color_medium=\"\" background_color_small=\"\" background_color_hover=\"\" background_color=\"\" background_image_medium=\"\" background_image_small=\"\" background_image=\"\" background_image_id_medium=\"\" background_image_id_small=\"\" background_image_id=\"\" lazy_load=\"none\" skip_lazy_load=\"\" background_position_medium=\"\" background_position_small=\"\" background_position=\"left top\" background_repeat_medium=\"\" background_repeat_small=\"\" background_repeat=\"no-repeat\" background_size_medium=\"\" background_size_small=\"\" background_size=\"\" background_blend_mode_medium=\"\" background_blend_mode_small=\"\" background_blend_mode=\"none\" sticky=\"off\" sticky_devices=\"small-visibility,medium-visibility,large-visibility\" sticky_offset=\"\" absolute=\"off\" filter_type=\"regular\" filter_hover_element=\"self\" filter_hue=\"0\" filter_saturation=\"100\" filter_brightness=\"100\" filter_contrast=\"100\" filter_invert=\"0\" filter_sepia=\"0\" filter_opacity=\"100\" filter_blur=\"0\" filter_hue_hover=\"0\" filter_saturation_hover=\"100\" filter_brightness_hover=\"100\" filter_contrast_hover=\"100\" filter_invert_hover=\"0\" filter_sepia_hover=\"0\" filter_opacity_hover=\"100\" filter_blur_hover=\"0\" transform_type=\"regular\" transform_hover_element=\"self\" transform_scale_x=\"1\" transform_scale_y=\"1\" transform_translate_x=\"0\" transform_translate_y=\"0\" transform_rotate=\"0\" transform_skew_x=\"0\" transform_skew_y=\"0\" transform_scale_x_hover=\"1\" transform_scale_y_hover=\"1\" transform_translate_x_hover=\"0\" transform_translate_y_hover=\"0\" transform_rotate_hover=\"0\" transform_skew_x_hover=\"0\" transform_skew_y_hover=\"0\" transition_duration=\"300\" transition_easing=\"ease\" scroll_motion_devices=\"small-visibility,medium-visibility,large-visibility\" animation_type=\"\" animation_direction=\"left\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\" last=\"true\" border_position=\"all\" first=\"true\"][fusion_title title_type=\"text\" rotation_effect=\"bounceIn\" display_time=\"1200\" highlight_effect=\"circle\" loop_animation=\"off\" highlight_width=\"9\" highlight_top_margin=\"0\" before_text=\"\" rotation_text=\"\" highlight_text=\"\" after_text=\"\" title_link=\"off\" link_url=\"\" link_target=\"_self\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" content_align_medium=\"\" content_align_small=\"\" content_align=\"left\" size=\"4\" animated_font_size=\"\" fusion_font_family_title_font=\"\" fusion_font_variant_title_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"var(--awb-color3)\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" animated_text_color=\"\" text_shadow=\"no\" text_shadow_vertical=\"\" text_shadow_horizontal=\"\" text_shadow_blur=\"0\" text_shadow_color=\"\" margin_top_medium=\"\" margin_right_medium=\"\" margin_bottom_medium=\"\" margin_left_medium=\"\" margin_top_small=\"\" margin_right_small=\"\" margin_bottom_small=\"\" margin_left_small=\"\" margin_top=\"0px\" margin_right=\"\" margin_bottom=\"0px\" margin_left=\"\" margin_top_mobile=\"\" margin_bottom_mobile=\"\" gradient_font=\"no\" gradient_start_color=\"\" gradient_end_color=\"\" gradient_start_position=\"0\" gradient_end_position=\"100\" gradient_type=\"linear\" radial_direction=\"center center\" linear_angle=\"180\" highlight_color=\"\" style_type=\"default\" sep_color=\"\" link_color=\"\" link_hover_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n<ol start=\"10\">\r\n 	<li><a href=\"https://capitaldistrictdigital.com/digital-marketing/blogging/\">Blogging</a></li>\r\n</ol>\r\n[/fusion_title][fusion_text columns=\"\" column_min_width=\"\" column_spacing=\"\" rule_style=\"\" rule_size=\"\" rule_color=\"\" hue=\"\" saturation=\"\" lightness=\"\" alpha=\"\" content_alignment_medium=\"\" content_alignment_small=\"\" content_alignment=\"\" hide_on_mobile=\"small-visibility,medium-visibility,large-visibility\" sticky_display=\"normal,sticky\" class=\"\" id=\"\" margin_top=\"\" margin_right=\"\" margin_bottom=\"\" margin_left=\"\" fusion_font_family_text_font=\"\" fusion_font_variant_text_font=\"\" font_size=\"\" line_height=\"\" letter_spacing=\"\" text_transform=\"\" text_color=\"\" animation_type=\"\" animation_direction=\"left\" animation_color=\"\" animation_speed=\"0.3\" animation_delay=\"0\" animation_offset=\"\"]\r\n\r\nWhen developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers.\r\n\r\n[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]','10 Elements Every great Website Should Have','','publish','closed','closed','','10-elements-every-great-website-should-have','','','2023-04-26 14:45:21','2023-04-26 18:45:21','',0,'https://capitaldistrictdigital.com/?p=61300',0,'post','',0),(61301,3,'2022-01-31 23:30:57','2022-02-01 04:30:57','<!-- wp:paragraph -->\n<p>A great website is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news,&nbsp;and find how to contact you. With different functionality and features,&nbsp;customers&nbsp;could also&nbsp;see photos of your location, find your social media accounts, book an event,&nbsp;or pay online fees.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process a little easier, we have put together a list of 10 elements every great website should have.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/OWDomwSVNww\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643689644005\",\"name\":[\"Responsive Website Design for All Devices\"],\"text\":[\"Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.\"],\"jsonName\":\"Responsive Website Design for All Devices\",\"jsonText\":\"Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.\"},{\"id\":\"how-to-step-1643689662584\",\"name\":[\"Easy-to-Use Navigation\"],\"text\":[\"Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. \"],\"jsonName\":\"Easy-to-Use Navigation\",\"jsonText\":\"Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. \"},{\"id\":\"how-to-step-1643689682624\",\"name\":[\"High Quality Photos\"],\"text\":[\"There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. \"],\"jsonName\":\"High Quality Photos\",\"jsonText\":\"There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. \"},{\"id\":\"how-to-step-1643689699105\",\"name\":[\"Social Media Integration\"],\"text\":[\"Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. \",{\"type\":\"br\",\"props\":{\"children\":[]}},\" Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  \"],\"jsonName\":\"Social Media Integration\",\"jsonText\":\"Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. \\u003cbr/\\u003e Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  \"},{\"id\":\"how-to-step-1643689717141\",\"name\":[\"Security\"],\"text\":[\"Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. \"],\"jsonName\":\"Security\",\"jsonText\":\"Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. \"},{\"id\":\"how-to-step-1643689740791\",\"name\":[\"ADA Accessibility Menu\"],\"text\":[\"Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. \"],\"jsonName\":\"ADA Accessibility Menu\",\"jsonText\":\"Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. \"},{\"id\":\"how-to-step-1643689756146\",\"name\":[\"Ecommerce Payment System\"],\"text\":[\"Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. \"],\"jsonName\":\"Ecommerce Payment System\",\"jsonText\":\"Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. \"},{\"id\":\"how-to-step-1643689775395\",\"name\":[\"Branding\"],\"text\":[\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"],\"jsonName\":\"Branding\",\"jsonText\":\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"},{\"id\":\"how-to-step-1643689794386\",\"name\":[\"Call-To-Action\"],\"text\":[\"Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. \"],\"jsonName\":\"Call-To-Action\",\"jsonText\":\"Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. \"},{\"id\":\"how-to-step-1643689811424\",\"name\":[\"Blogging\"],\"text\":[\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"],\"jsonName\":\"Blogging\",\"jsonText\":\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643689644005\"><strong class=\"schema-how-to-step-name\">Responsive Website Design for All Devices</strong> <p class=\"schema-how-to-step-text\">Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689662584\"><strong class=\"schema-how-to-step-name\">Easy-to-Use Navigation</strong> <p class=\"schema-how-to-step-text\">Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689682624\"><strong class=\"schema-how-to-step-name\">High Quality Photos</strong> <p class=\"schema-how-to-step-text\">There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689699105\"><strong class=\"schema-how-to-step-name\">Social Media Integration</strong> <p class=\"schema-how-to-step-text\">Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. <br/> Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689717141\"><strong class=\"schema-how-to-step-name\">Security</strong> <p class=\"schema-how-to-step-text\">Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689740791\"><strong class=\"schema-how-to-step-name\">ADA Accessibility Menu</strong> <p class=\"schema-how-to-step-text\">Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689756146\"><strong class=\"schema-how-to-step-name\">Ecommerce Payment System</strong> <p class=\"schema-how-to-step-text\">Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689775395\"><strong class=\"schema-how-to-step-name\">Branding</strong> <p class=\"schema-how-to-step-text\">When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689794386\"><strong class=\"schema-how-to-step-name\">Call-To-Action</strong> <p class=\"schema-how-to-step-text\">Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689811424\"><strong class=\"schema-how-to-step-name\">Blogging</strong> <p class=\"schema-how-to-step-text\">When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. </p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->','10 Elements Every great Website Should Have','','inherit','closed','closed','','61300-revision-v1','','','2022-01-31 23:30:57','2022-02-01 04:30:57','',61300,'https://capitaldistrictdigital.com/?p=61301',0,'revision','',0),(61302,3,'2022-01-31 23:30:59','2022-02-01 04:30:59','','10 Elements Every great Website Should Have','','inherit','open','closed','','video-thumbnail-for-youtube-video-owdomwsvnww','','','2022-01-31 23:31:12','2022-02-01 04:31:12','',61300,'https://capitaldistrictdigital.com/wp-content/uploads/owdomwsvnww.jpg',0,'attachment','image/jpeg',0),(61304,3,'2022-01-31 23:37:23','2022-02-01 04:37:23','<!-- wp:paragraph -->\n<p>A great website is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news,&nbsp;and find how to contact you. With different functionality and features,&nbsp;customers&nbsp;could also&nbsp;see photos of your location, find your social media accounts, book an event,&nbsp;or pay online fees.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process&nbsp;a little easier, we have&nbsp;put together a list of 10&nbsp;elements every great website should have.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:shortcode -->\nhttps://youtu.be/OWDomwSVNww\n<!-- /wp:shortcode -->\n\n<!-- wp:yoast/how-to-block {\"steps\":[{\"id\":\"how-to-step-1643689644005\",\"name\":[\"Responsive Website Design for All Devices\"],\"text\":[\"Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.\"],\"jsonName\":\"Responsive Website Design for All Devices\",\"jsonText\":\"Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.\"},{\"id\":\"how-to-step-1643689662584\",\"name\":[\"Easy-to-Use Navigation\"],\"text\":[\"Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. \"],\"jsonName\":\"Easy-to-Use Navigation\",\"jsonText\":\"Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. \"},{\"id\":\"how-to-step-1643689682624\",\"name\":[\"High Quality Photos\"],\"text\":[\"There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. \"],\"jsonName\":\"High Quality Photos\",\"jsonText\":\"There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. \"},{\"id\":\"how-to-step-1643689699105\",\"name\":[\"Social Media Integration\"],\"text\":[\"Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. \",{\"type\":\"br\",\"props\":{\"children\":[]}},\" Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  \"],\"jsonName\":\"Social Media Integration\",\"jsonText\":\"Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. \\u003cbr/\\u003e Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  \"},{\"id\":\"how-to-step-1643689717141\",\"name\":[\"Security\"],\"text\":[\"Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. \"],\"jsonName\":\"Security\",\"jsonText\":\"Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. \"},{\"id\":\"how-to-step-1643689740791\",\"name\":[\"ADA Accessibility Menu\"],\"text\":[\"Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. \"],\"jsonName\":\"ADA Accessibility Menu\",\"jsonText\":\"Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. \"},{\"id\":\"how-to-step-1643689756146\",\"name\":[\"Ecommerce Payment System\"],\"text\":[\"Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. \"],\"jsonName\":\"Ecommerce Payment System\",\"jsonText\":\"Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. \"},{\"id\":\"how-to-step-1643689775395\",\"name\":[\"Branding\"],\"text\":[\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"],\"jsonName\":\"Branding\",\"jsonText\":\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"},{\"id\":\"how-to-step-1643689794386\",\"name\":[\"Call-To-Action\"],\"text\":[\"Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. \"],\"jsonName\":\"Call-To-Action\",\"jsonText\":\"Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. \"},{\"id\":\"how-to-step-1643689811424\",\"name\":[\"Blogging\"],\"text\":[\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"],\"jsonName\":\"Blogging\",\"jsonText\":\"When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. \"}],\"defaultDurationText\":\"Time needed:\"} -->\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"></p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1643689644005\"><strong class=\"schema-how-to-step-name\">Responsive Website Design for All Devices</strong> <p class=\"schema-how-to-step-text\">Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.</p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689662584\"><strong class=\"schema-how-to-step-name\">Easy-to-Use Navigation</strong> <p class=\"schema-how-to-step-text\">Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689682624\"><strong class=\"schema-how-to-step-name\">High Quality Photos</strong> <p class=\"schema-how-to-step-text\">There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689699105\"><strong class=\"schema-how-to-step-name\">Social Media Integration</strong> <p class=\"schema-how-to-step-text\">Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. <br/> Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.  </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689717141\"><strong class=\"schema-how-to-step-name\">Security</strong> <p class=\"schema-how-to-step-text\">Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689740791\"><strong class=\"schema-how-to-step-name\">ADA Accessibility Menu</strong> <p class=\"schema-how-to-step-text\">Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689756146\"><strong class=\"schema-how-to-step-name\">Ecommerce Payment System</strong> <p class=\"schema-how-to-step-text\">Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689775395\"><strong class=\"schema-how-to-step-name\">Branding</strong> <p class=\"schema-how-to-step-text\">When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689794386\"><strong class=\"schema-how-to-step-name\">Call-To-Action</strong> <p class=\"schema-how-to-step-text\">Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering. </p> </li><li class=\"schema-how-to-step\" id=\"how-to-step-1643689811424\"><strong class=\"schema-how-to-step-name\">Blogging</strong> <p class=\"schema-how-to-step-text\">When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers. </p> </li></ol></div>\n<!-- /wp:yoast/how-to-block -->','10 Elements Every great Website Should Have','','inherit','closed','closed','','61300-revision-v1','','','2022-01-31 23:37:23','2022-02-01 04:37:23','',61300,'https://capitaldistrictdigital.com/?p=61304',0,'revision','',0),(61306,3,'2022-02-01 12:52:50','2022-02-01 17:52:50','','Miami South Beach','','inherit','open','closed','','miami-south-beach','','','2022-02-01 12:52:59','2022-02-01 17:52:59','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Miami-South-Beach.jpg',0,'attachment','image/jpeg',0),(61307,3,'2022-02-01 13:30:18','2022-02-01 18:30:18','','Miami South Beach','','inherit','open','closed','','miami-south-beach-2','','','2022-02-01 13:30:27','2022-02-01 18:30:27','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Miami-South-Beach-1.jpg',0,'attachment','image/jpeg',0),(61308,3,'2022-02-01 14:04:28','2022-02-01 19:04:28','','Port of Miami Capital District Digital','','inherit','open','closed','','port-of-miami-capital-district-digital','','','2022-02-01 14:04:36','2022-02-01 19:04:36','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Port-of-Miami-Capital-District-Digital.jpg',0,'attachment','image/jpeg',0),(61309,3,'2022-02-01 15:26:18','2022-02-01 20:26:18','Learn more about our contractor marketing progra','Complete Contracting NY','Complete Contracting NY, INC. has been serving the Capital Region and surrounding areas for over 25 years.\nTheir impeccable service and quality are a clear reflection of their dedication to perfection and integrity that is demonstrated in every project they complete.\nOwner Operated and fully insured, every project is given personal attention to detail in order to ensure the utmost satisfaction.\n','inherit','closed','closed','','2642-autosave-v1','','','2022-02-01 15:26:18','2022-02-01 20:26:18','',2642,'https://capitaldistrictdigital.com/?p=61309',0,'revision','',0),(61311,3,'2022-02-01 17:23:45','2022-02-01 22:23:45','','WordPress Website Design','','inherit','open','closed','','responsive-design-website','','','2023-06-08 20:18:03','2023-06-09 00:18:03','',0,'https://capitaldistrictdigital.com/wp-content/uploads/responsive-design-website-Capital-District-Digital.jpg',0,'attachment','image/jpeg',0),(61312,3,'2022-02-02 12:27:46','2022-02-02 17:27:46','','Miami South Beach Website Design Services','','inherit','open','closed','','miami-south-beach-3','','','2022-02-02 12:28:09','2022-02-02 17:28:09','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Miami-South-Beach-2.jpg',0,'attachment','image/jpeg',0),(61313,3,'2022-02-02 15:31:15','2022-02-02 20:31:15','','Social Media Marketing Capital District Digital','','inherit','open','closed','','social-media-marketing-capital-district-digital','','','2022-02-02 15:31:27','2022-02-02 20:31:27','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Social-Media-Marketing-Capital-District-Digital.jpg',0,'attachment','image/jpeg',0),(61314,3,'2022-02-02 15:34:40','2022-02-02 20:34:40','','Learn about our social media marketing services','','inherit','open','closed','','social-media-marketing-capital-district-digital-2','','','2022-02-03 16:26:35','2022-02-03 21:26:35','',0,'https://capitaldistrictdigital.com/wp-content/uploads/Social-Media-Marketing-Capital-District-Digital-1.jpg',0,'attachment','image/jpeg',0),